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Wednesday, June 11, 2008

Image ads for your mobile content


Our mobile ads team is pleased to announce that mobile image ads are now available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK, as well as the US. With this mobile ad type, you now have a new way to monetize mobile content while still providing the same benefits as our standard text ads.

Mobile image ads enable you to take advantage of the large and growing group of Google mobile advertisers. Ads are matched to your site content and the size of a viewer's screen, and are paid on a cost-per-click basis. You can view example ads and sizes in the AdWords Help Center.

For publishers, mobile image ads provide added flexibility and profitability. Publishers choose whether they want to show text ads, image ads, or a mix of both and Google will then dynamically return the ad that we expect will perform best at the time a user is looking at their site.

If you're a current AdSense for mobile content publisher, you'll need to update your AdSense code in order to enable image ads for your site. Directions on how to do this can be found in our Help Center. We recommend selecting "Text and image ads" as your ad type, in order to take advantage of all available ads for your content. Once you have your code, paste it into the source code of your mobile website where you'd like to show image ads. If you're new to showing mobile ads, you can follow the same directions to generate code that allows for mobile image ads.

For more information on AdSense for mobile content, check out our microsite or our September post on the AdSense for mobile content product launch. You can also take a look at our posting on the Google Mobile Blog for news on this launch and for information on other mobile and mobile-advertising related topics.





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