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Welcome to the Google AdSense Sysytem In this community, How To Make More Money With Google Adsense? Our advice to you is quite simple.Don't be passive about your adsense income.Be positive .More importantly,What can You do to shoot your Adsense income through the roof-right now ! Keep in touch with us.We are giving the answers.Thanks. Add to Google

Sunday, June 29, 2008

6. Make Your Navigation System Search Engine Friendly.

Some webmasters use frames, but frames can cause serious problems with search engines. Even if search engines can find your content pages, they could be missing the key navigation to help visitors get to the rest of your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don't read JavaScript and Flash. Supplement them with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. A site map with links to all your pages can help, too. If your site isn't getting indexed fully, make sure you submit a Google Sitemap following directions on Google's site ( Greg Tarrant's Google Sitemap Generator and Editor ( is a free tool to build these. Be aware that some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages. You can sometimes recognize them by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes stop at the question mark and refuse to go farther. If you find the search engines aren't indexing your interior pages, you might consider URL rewriting, a site map, and targeted content pages (see below). Commercial solutions include Bruce Clay's Dynamic Site Mapping ( and's SpiderLinker (

5. Use Keywords in Hyperlinks.

Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as blue-widget.htm -- another clue for the search engine.

Saturday, June 28, 2008

Pay-Per-Click Advertising: Alternative PPC Venues

Three in particular may be especially useful

In the world of pay-per-click advertising, there are three well-known players: Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. However, there are several other interesting pay-per-click sites you may not be familiar with, which you might find useful.

Clickriver is owned and operated by All ads are circulated on Amazon, and advertisers running ads through Clickriver are therefore able to reach an audience that is looking to shop online.

The pay-per-click interface is very intuitive and should seem familiar to anybody using Google, Yahoo! or MSN. Additionally, you have complete budget flexibility and easy-to-understand reporting, but no internal conversion tracking is provided (you’ll need to use a third-party solution to track results, such as Google Analytics). Clickriver could be an interesting test for your ecommerce website. No set up fee is required to sign up.

Don’t let the name throw you off. It seems as if would be strictly for business owners, but it has attracted thousands of consumers looking for businesses that sell products or offer services. Additionally, has recently rolled out an interesting filter search that allows an advertiser to deliver ads to the users looking for specific products.

Its interface is based on categories and keywords, making the initial set up a bit tricky. And it doesn’t provide any internal conversion tracking, but does offer very flexible budget controls (daily budget cap, monthly budget cap, total budget cap). This could be an interesting test for service-based businesses.


The famous social network has recently released its own pay-per-click program with cost-per-click and cost-per-impression pricing structures. The beauty of advertising on a social network is being able to select specific target demographics. If you have no idea who your target demographics are, you can use Facebook to figure out an audience that is most likely to click on your ads.

Facebook’s interface is intuitive and easy to understand. Reporting includes demographic data, clicks, ad performance and trends. No internal conversion tracking is available. It could be a great traffic channel for an ecommerce business.

Google Tests the New iGoogle

Announced in April, the new version of iGoogle that brings social applications is tested in a small number of randomly selected Google accounts.

The new iGoogle places the tabs on the left-hand side of the page and you can expand the tabs to see the list of gadgets and status information, like the number of unread Gmail messages. There's a new chat feature borrowed from Gmail that lets you chat with your contacts while visiting iGoogle - that means iGoogle gets a sense of presence because you'll know when your contacts are online. Since the chat feature will be enabled by default, it's obvious that Google will be able to add options for sharing items and discussing posts with the contacts that are online.

iGoogle also adds a list of updates from your contacts similar to Facebook's newsfeed: you can see stories shared by your contacts in Google Reader, recent photos uploaded to Picasa Web Albums, Google Talk status messages, shared iGoogle themes and gadgets.

Another change is that gadgets have an expanded interface, called canvas view. Gadgets authors will take advantage of this to display more information and make their gadgets more interactive, while your feeds can be read in a Google Reader-like interface. In the future, iGoogle will support OpenSocial applications and the transformation to a social site will be complete.

Google announced that the canvas view will be rolled out to a small percentage of users this month and to more users in July, while the OpenSocial applications "will not work in production until later this summer".

Tuesday, June 24, 2008

5. Use Keywords in Hyperlinks.

Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as blue-widget.htm -- another clue for the search engine.

6. Make Your Navigation System Search Engine Friendly. Some webmasters use frames, but frames can cause serious problems with search engines. Even if search engines can find your content pages, they could be missing the key navigation to help visitors get to the rest of your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don't read JavaScript and Flash. Supplement them with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. A site map with links to all your pages can help, too. If your site isn't getting indexed fully, make sure you submit a Google Sitemap following directions on Google's site ( Greg Tarrant's Google Sitemap Generator and Editor ( is a free tool to build these. Be aware that some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages. You can sometimes recognize them by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes stop at the question mark and refuse to go farther. If you find the search engines aren't indexing your interior pages, you might consider URL rewriting, a site map, and targeted content pages (see below). Commercial solutions include Bruce Clay's Dynamic Site Mapping ( and's SpiderLinker (

7. Develop Several Pages Focused on Particular Keywords. Search Engine Optimization (SEO) specialists no longer recommend using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop several webpages on your site, each of which is focused on a different keyword or keyphrase. For example, instead of listing all your services on a single webpage, try developing a separate webpage for each. These pages will rank higher for their keywords since they contain targeted rather than general content. You can't fully optimize all the webpages in your site, but these focused-content webpages you'll want to spend lots of time tweaking to improve their rank.

8. Submit Your Webpage URL to Search Engines. Next, submit your homepage URL to the important Web search engines that robotically index the Web. Look for a link on the search engine for "Add Your URL." In the US, the most used search engines are: Google, Yahoo, MSN, AOL Search, and Some of these feed search content to the other main search engines and portal sites. For Europe and other areas you'll want to submit to regional search engines. It's a waste of money to pay someone to submit your site to hundreds of search engines. Avoid registering with FFA (Free For All pages) and other link farms. They don't work well, bring you lots of spam e-mails, and could cause you to be penalized by the search engines. We'll talk about submitting to directories under "Linking Strategies" below. If your page is already indexed by a search engine, don't re-submit it unless you've made significant changes; the search engine spider will come back and revisit it soon anyway.

9. Fine-tune with Search Engine Optimization. Now fine-tune your focused-content pages (described in point 7), and perhaps your home page, by making minor adjustments to help them rank high. Software such as WebPosition ( allows you to check your current ranking and compare your Dr. Wilson's Plain-Spoken Guide to Search Engine Optimizationwebpages against your top keyword competitors. I use it regularly. WebPosition's Page Critic provides analysis of a search engine's preferred statistics for each part of your webpage. You can do this yourself with WebPosition. The best set of SEO tools by far is Bruce Clay's SEOToolSet ( You can find links to hundreds of articles on search engine strategies in our Research Room ( If you want more detail, consider purchasing my inexpensive book Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization ( Many small and large businesses outsource search engine positioning because of the considerable time investment it requires. If you outline your needs, I can point you the right direction to SEO firms I know and trust (

10. Promote Your Local Business on the Internet. These days many people search for local businesses on the Internet. To make sure they find you include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves. If you can, include place names in the title tag, too. When you seek links to your site (see below), a local business should get links from local businesses with place names in the communities you serve and complementary businesses in your industry nationwide. For more information, see my book How to Promote Your Local Business on the Internet (

Sunday, June 22, 2008

How to suggest a site to the Open Directory

The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge reference library. The directory is hierarchically arranged by subject - from broad to specific. The ODP is maintained by community editors who evaluate sites for inclusion in the directory. They are our experts, and all submissions are subject to editor evaluation.

We care a great deal about the quality of the ODP. We aren't a search engine and pride ourselves on being highly selective. We don't accept all sites, so please don't take it personally should your site not be accepted. Our goal is to make the directory as useful as possible for our users, not to have the directory include all (or even most) of the sites that could possibly be listed or serve as a promotional tool for the entities listed.

To keep the ODP running smoothly and to assist us in exercising our editorial discretion, we have set up policies for submitting sites for our consideration. We may reject, delete, or edit submissions that violate these policies or that we otherwise believe, in our sole discretion, should not be included in the directory. We may also reject, delete, or block other sites that we believe to be associated with a user who has violated these policies.

You should take a few moments to understand these policies and the steps to submit a site before you begin. Failure to understand and follow these instructions generally will result in the rejection of a submission.

Step One

Determine whether a site is appropriate for submission to the ODP:

  • Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs.
  • Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory. Sites with overlapping and repetitive content are not helpful to users of the directory. Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.
  • Do not disguise your submission and submit the same URL more than once.
  • Example: and
  • Do not submit any site with an address that redirects to another address.
  • The Open Directory has a policy against the inclusion of sites with illegal content. Examples of illegal material include child pornography; libel; material that infringes any intellectual property right; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence).
  • Do not submit sites "under construction." Wait until a site is complete before submitting it. Sites that are incomplete, contain "Under Construction" notices, or contain broken graphics or links aren't good candidates for the directory.
  • Submit pornographic sites to the appropriate category under Adult.
  • Submit non-English sites to the appropriate category under World.
  • Don't submit sites consisting largely of affiliate links.
Step Two
Do a quick search in the directory at (the home of the Open Directory) to be sure your site isn't already listed. This saves everyone time.

Step Three
Identify the single best category for your site. The Open Directory has an enormous array of subjects to choose from. You should submit a site to the single most relevant category. Sites submitted to inappropriate or unrelated categories may be rejected or removed.

Note: Some categories do not have "suggest URL" or "update URL" links. These categories don't accept submissions, so you should find a more specific category for your site.

Step Four

Once you've selected the best category for your site, go directly to that category on and then click "suggest URL." Follow the instructions on the submission form carefully. Descriptions of sites should describe the content of the site concisely and accurately. They should not be promotional in nature. Submitting a promotional description rather than an objective, well written description may significantly delay your site from being listed or prevent your site from being listed at all. Auto-submission software is (and always has been) a violation of this procedure. Sites submitted automatically are flagged and deleted after the submission is accepted, without notification to you. Persistent automatic submission may force us to ban you from the dmoz site, so we can provide resources to real human beings.
Procedure After Your Site is Submitted

An ODP editor will review your submission to determine whether to include it in the directory. Depending on factors such as the volume of submissions to the particular category, it may take several weeks or more before your submission is reviewed. Please only submit a URL to the Open Directory once. Again, multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites. Disguising your submission and submitting the same URL more than once is not permitted.

Updating Your Site

If a site has been accepted for inclusion in the directory but you are dissatisfied with how the site is described or titled, you may go to the category where it is listed, and fill out the "update URL" form. If you are dissatisfied with the category in which your site is listed, you may send an e-mail to an editor for the category explaining your disagreement. Be polite and civil -- threatening or abusive behavior will not be tolerated.

If (but only if) you are dissatisfied with the editor's response, you may then use the "Feedback" link at the top of the page to "appeal" the editor's decision. Be specific concerning your disagreement (including why you believe the editor's response is inadequate). Comments made through the feedback link are reviewed by the ODP staff, who will make the final decision. Please do NOT send correspondence to Netscape, as that will only slow down and complicate the process. We take all feedback seriously and give it our thoughtful consideration. But please remember that we must exercise our discretion and make numerous judgment calls as to how to make the ODP as useful as possible -- no matter what decision we make, we may not always satisfy everyone.

Getting Your Site Into Portals and Search Engines Using ODP Data

If your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, Google, Netscape Search, Yahoo Search, and hundreds of other sites. We make updates of the data available weekly, but each partner has their own update schedule.

Saturday, June 21, 2008

Search Read Items in Google Reader

One of the most useful features that is missing in Google Reader is a way to search the items you've read in the past. This is useful, since Google Reader's search results are sorted by date and it may be difficult to find an article published two years ago.

Depending on your preferred view, Google Reader defines read items differently: in the expanded view posts are marked as read when you scroll past them (this can be disabled in the settings), while in the list view you need to expand the posts. If you disable the setting that marks the posts as read automatically in the expanded view or if you use the list view, the read items will be a subset of all the posts from your subscriptions.

To see the list of posts you've read in the past, you can visit this page. But if you want to subscribe to the list, so you can easily search the read posts, these steps could help:

1. Find your user ID.
Copy this code:
javascript:prompt("User ID", _USER_ID);void(0);
Go to Google Reader, paste the code in the address bar and press Enter. You should see a long number that needs to be used later so copy it in a text editor or in your browser's search box.

2. Subscribe to your read items.
The feed for read items has a long address:
Replace USERID with the number obtained in the previous step and subscribe to the feed in Google Reader (for example, type a and paste the feed's URL).

The built-in feed doesn't have options for renaming or unsubscribing, but all these options are available in Settings > Subscriptions. The default title of the feed is "(Your name)'s read items".

To search your read items, enter your query in the search box, press Tab, type the first letters from the feed's title (by default, the first letter from your name) and press Enter.

(The first screenshot features Colorful List View, a Greasemonkey script that brings some color in Google Reader if you use the list view.)

Explore your interactions with Google Reader

Update (a day later): You no longer have to subscribe to the read items feed, because Google Reader added "read items" as a restriction in the drop-down:

Friday, June 20, 2008

Google’s sneak attack? Adsense for Facebook

Is Google-the-Goliath sneaking into the Facebook building — via the basement?

Google is actively recruiting third-party developers with applications on Facebook to run Adsense ads within applications pages, VentureBeat has learned.

These aren’t just any old Adsense ads, according to our sources — developers have been inserting plain-vanilla Adsense into Facebook applications since the developer platform launched in May. Now, Google is specifically building this network for advertisers who want to be on Facebook, and will let advertisers run their ads across all Facebook apps that sign up for it.

Facebook has been clear about letting third-party developers sell ads on their own “canvas” pages on the site and keep all the revenue — a loophole that the Google seems to fit through just fine. See sample screenshots of what the Google ads will look like, taken here from Fantasy Stock Exchange and South Park Character Creator (and no, I don’t regularly use either app):

Microsoft has already inked an exclusive deal with Facebook to sell ads on Facebook pages within the US. By selling ads on third-party applications, Google is doing an end-run around this deal.

When it comes to Facebook and social networking, Google is apparently firing on all fronts.

Building relationships with Facebook advertisers also allows Google to test how to successfully monetize third party applications before it introduces its own developer platform. Google is apparently set to make an announcement on November 5 that it will give third party developers access to user data in Orkut, its own social network which is popular in Brazil and India but not in most other countries. To this end, it is also actively recruiting third-party developers on Facebook to develop on Orkut, we are told.

Google is also rumored to be in a three-way competition with Microsoft and Yahoo to sell ads on Facebook’s own pages outside of the US. Like its two competitors, it is also rumored to be trying to buy a chunk of Facebook.

So far, only third-party startups that have launched ad networks for applications on Facebook, including those run by RockYou, VideoEgg, Social Media, Lookery and others. Some of these networks sell contextual text and video ads within an application’s pages. Some even sell ads on popular Facebook applications for less popular applications, so the latter group can try to convince Facebook users to add their application as well. Also of note: We’ve also been hearing rumors that Facebook is working on its own ad network for applications within Facebook.

Whether anyone can make big bucks from third-party applications is another question. We’re hearing from developers that all of these ad networks work about the same. We’re hearing some — those with 50,000 active users or more - are even getting enough to pay for their servers, room and board. That’s enough to avoid taking on funding while you work out your long-term business strategy.

Using the Blogger Ad Code Converter

How can we use ad code or any javascript inside my xml Blogger template? Introducing, the Blogger Ad Code Converter by eBlog Templates. This simple tool will take any block of javascript or html code and replace the characters that Google Blogger ignores with the correct ones. Here’s a real life example. Say I want to put a Google AdSense 468 x 60 banner ad into the header of my blog but there’s no widget to use. You’d have to manually go into AdSense and create a new ad unit to get the code. then you will place the ads.but it won't if you want to know how to convert it please visit hete -the Blogger Ad Code Converter

Wednesday, June 18, 2008

2. Write a Description and Keyword META Tag

The description should be a sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page. If you include keywords that aren't used on the
webpage, you could hurt yourself. Place the Description META Tag at the top of the webpage

Your maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.

When I prepare a webpage, I write the article first, then write a description of the content in that article in a sentence or two, using each of the important keywords and keyphrases included in the article. This goes into the description META tag. Then for the keywords META tag, I strip out the common words, leaving just the meaty words and phrases. The keywords META tag is no longer used for ranking by Google, but it is currently used by Yahoo, so I'm leaving it in. Who knows when more search engines will consider it important again? Every webpage in your site should have a title, and META description tag.

3. Include Your Keywords in Header Tags H1, H2, H3. Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don't expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines -- it won't. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That's a mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)

4. Make Sure Your Keywords Are in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document -- where most people write an introduction to the content of the page. You don't want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don't overdo it. Other places you might consider including keywords would be in ALT tags and perhaps COMMENT tags, though few search engines give these much if any weight.

1. Write a Page Title

Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative.
(It also shows on the blue bar at the top of your web browser.)

Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that's what people will be searching for, don't just use your company name "Acme Ammunition, Inc." use "Silver and Platinum Bullets -- Acme Ammunition, Inc." The words people are most likely to search on should appear first in the title (called "keyword prominence"). Remember, this title is nearly your entire identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.

The Web Marketing Checklist: 32 Ways to Promote Your Website

How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of 32 items you need to consider. Many of these you're probably doing already; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this. While we're not breaking any new ground here, we've tried to summarize some of the most important techniques.

Search Engine Strategies

Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred words on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content on your webpage, so let's begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about.

Online Forms Offer Better Data, More Security, and Less Spam

Unless you are a hermit or have terribly poor Internet manners, you'll want to give your online visitors a way to contact you by e-mail.

The Mailto: Link

The easiest method, of course, is to include a mailto: link on your webpage, such as: "Please contact me if you desire." When your visitor clicks on the hyperlinked words, it pulls up the visitor's e-mail program to send an e-mail. The HTML syntax is relatively simple:

Please contact me if you desire.

By adding the subject after a question mark you can segregate these e-mails by subject line as they are delivered to you.

Please contact me if you desire.

Nearly anyone can add a mailto: link to a webpage. But there are two drawbacks:

  • Spam. The underlying e-mail address is inevitably sucked up by spambots, resulting in an increasing deluge of spam.
  • Incomplete Data. Though you can control the subject line and will retrieve your sender's e-mail address (and perhaps name), you often don't get essential information such as phone number, address, etc. that enables you to provide immediate help.

Online Forms

A step forward is the use of an online form that provides fields for each piece of data you ask for. You can make some fields required, thus providing data consistency and completeness. An old standby is Matt Wright's legendary FormMail program written in Perl ( Matt plugged some serious security holes in 2002, but such programs continue to have two weaknesses:

  • Spam. Though hidden from view, your recipient e-mail address may still accessible by spambots unless the program is custom written.
  • Security. Many generic form programs like FormMail can expose to view the file structure of your server, making it much easier for malicious or thieving hackers to attack your server, find your server password file, download your data, or perhaps even corrupt or destroy your site. Hackers also attempt to insert characters into data fields that will trigger errors that, in turn, expose your web server's file structure.

More Secure Forms

Modern forms are designed for greater security against both spam and hackers.

  • Hidden configuration files. These days most forms hide sensitive data such as recipient e-mail address and file structure in a configuration file that cannot be viewed from a browser interface.
  • Field verification can prevent hackers from entering characters into your fields to provoke errors. Verification is best accomplished "server-side" by your forms program, rather than "client-side" using JavaScript on your visitor's web browser -- which can be bypassed by hackers.
  • JavaScript field verification, however, helps you get more consistent, error-free data from your visitors, avoiding skipped fields, incorrect characters in a field, etc.
  • CAPTCHA applications are a type of graphic challenge-response system. They display a word that (hopefully) can't be read by a hacker's computer, forcing hackers to personally look at each form they fill out. Hackers still pester some, but a CAPTCHA application does cut down on wholesale form spamming.
  • ScanAlert ( from McAfee is a paid service that regularly attempts to hack into your website, looking for poorly written programs and older versions of server software, PHP, MySQL, as well as other security problems. Sites that withstand this kind of scrutiny can display the HackerSafe logo, which has been often demonstrated to increase sales 10% to 15%. Without this kind of service, your site is likely to become vulnerable to attack without you even being aware of problems.

Some Helpful Tools

Here are form tools that may prove helpful. As you look for a program for your site: (1) observe how highly it is rated and by how many users, (2) read user reviews, (3) see if an online forum is available for support and user questions, and (4) look for a recent update date, a sign that a program is still under active development.

  • PHP Form Mail Script from offers a powerful program that provides form customization within your site, error messages, hidden configuration, attachments, customizable e-mail templates, and a CAPTCHA feature. Free for non-commercial sites, $29 or 19 EUR for a license. Installation service is available, but is relatively simple for those with some basic programming skills.
  • The PHP Resource Index under "Form Processing" lists and provides ratings for more than 150 programs written in PHP.
  • The CGI Resource Index under "Form Processing" lists and provides ratings for more than 100 programs written in Perl.
  • Stephen Poley, "JavaScript form validation – doing it right," offers sound guidelines, examples, and code for field-by-field JavaScript verification.
  • Jcap (CAPTCHA Validation JavaScript) by Jonathan Feaster (Archreality, January 10, 2006) is a JavaScript implementation of a CAPTCHA application. It installs with relative ease and works well. It lacks, however, an alternate e-mail address for sight-challenged users.

PIN without the pain

As you may know, they'll send you a Personal Identification Number (PIN) by standard mail when your account first reaches $10 in earnings. This PIN is used to help verify publisher accounts and addresses for security purposes. they often receive messages from publishers concerned about what to look for in the mail, and when we can expect to receive it. In response, we've created the short video below which we hope will help address these issues. It might not be a Hollywood production but hey...even the greats started small ;)

If you don't receive your first PIN, you can still request up to two more. Please note that aside from verifying your PIN, other holds may apply to your account -- you'll need to remove all holds and generate $100 in earnings before a payment can take place.

Tuesday, June 17, 2008

Google Lacks Stickiness

"Google is kind of a metaphor for investing today. People want a short-term fix and they want something that has momentum," says Fred Kobrik, a successful growth fund managers, for CNN Money. He doesn't recommend buying Google's stocks.

Kobrik also says the competition in search market is not over as "winners often come from behind and original leaders wind up running into problems". He talks about companies like Apple or products like Lotus that were once market leaders.

Kobrik thinks that Google launches too many products just as experiments. "Google's throwing a lot of mud against the wall to see what sticks. That's pretty scary."

"Google has no ability to lock in users the way Microsoft and Yahoo have. Google has had a lot of success but they look a lot like the old Xerox to me." Google has a big user base in search, but these users don't find the other Google products as attractive. Google didn't create a real community, like Yahoo or Microsoft have done, so the users that come to Google for the great search engine may easily go elsewhere if another great search engine launches.

Search engines' user base is volatile.

AdSense Code in Blogger Post Body

please click here to read another article before reading this

Do you want to have the AdSense code on the left of your text as shown in this screenshot?

Choose the smallest AdSense format like 125x125. Insert the AdSense code here:-

The AdSense Code is the one you have amended above in MS Notepad. Do NOT save the template, but click the Preview button to see if you like the placement of the AdSense ads.

If you want the Ads on the right of the text, like this:-

Insert the code as follows:-

Set the AdSense ad margins

If your AdSense ads are too close to the edge, you may set a margin in the style tag. To give you an idea how wide the margin should be, you can see the sample in our other Business Fables blog where the left margin is set to 30px. The code used was:-

Should you want to align the AdSense ad to your text, you can specify a margin or padding around the entire AdSense code. The code you can use is:-

The first number 5px is for the top margin, 10px is for the right margin, 15px for the bottom margin, and 20px for the left margin. You should of course change these values to suit your template.

Preview the template and if you are satisfied, save the template and refresh your Blog to see the new positions of your AdSense ads.

Other than Google Ads, you can learn how to place AdSense Product Referrals in your Blog.

Additional money-making opportunity

Since we are on this topic of earning revenues through AdSense, you may want to consider earning money while you are surfing the net. AGLOCO seems to have an interesting scheme which you may want to take a look. If you are surfing the net anyway as part of your daily routine, why not earn the extra income as well. You may also want to consider having AuctionAds to display an eBay auction widget which is compatible with AdSense and other ad systems.

Read more articles here

Experimental Gmail Features

As promised last week, Gmail added a labs section to showcase some new experimental features created by Google engineers.

Gmail Labs allows you to try out experimental new features in Gmail and send feedback to us so we can improve them. If you're going to brave the Labs world, it's important to keep the following things in mind about these features:

  • They may break at any time
  • Similarly, they may disappear temporarily or permanently
  • They may work so well that they graduate and become regular features

The labs section is available as a new settings tab in the English version of Gmail (you could change your language to see it) and it includes 13 new features: some are very useful, other are just for fun. You need to enable each one to see it in action, but unlike Google Experimental Search, you can enable more than one experimental feature at a time.

Here are some of the most useful new features:
  • quick links - a new module displayed below Gmail Chat that lets bookmark Gmail views. For example, you can search for something and then click on "add to quick links" to save the search in the sidebar. This can also be used to bookmark important conversations or settings sections. I suggested in an earlier post some useful Gmail queries.

  • super-stars - if you use Gmail's star for different things (flag important conversations, flag conversations for follow-up) and you want to differentiate them, you now have more icons for starring messages. Just click on the star repeatedly to toggle between the different states. The feature is very limited because you can't search for messages that were starred with a different icon.

custom keyboard shortcuts - if you find the current shortcuts offered by Gmail strange and unintuitive, you can remap them. After enabling this feature, a new Settings tab will let you choose the shortcuts for some of the most useful actions. For example, you can replace the "!" shortcut with the more intuitive "S" for marking messages as spam.

  • mouse gestures should be familiar to Opera users. You can move your mouse in a direction and associate this movement with an action. Here's what you can do in Gmail: "hold right-click and move the mouse left to go to a previous conversation, move it right to go to the next conversation, and move up to go back to the inbox view."The other 9 features are less interesting, but some people could still find some use for them:
  • show avatars in Gmail chat
  • view messages in fixed width font
  • place the signature before the quoted text (many Gmail users complained about this in the past)
  • random signature from a feed (you can use Google to find some feeds)
  • custom date formats
  • hide your friends' status messages in Gmail chat
  • Snake - that's right, you can now play "Old Snakey" inside Gmail.

  • email addict - 15 minutes of break from Gmail for those who need to do other things than reading their mail
  • hide unread count - you'll no longer see in the sidebar the number of unread messages from your inbox, the spam folder or other labels.

All in all, there are some useful features and Google promises to monitor people's interest and add the most popular features in the standard Gmail. Hopefully, users will be able to write their own plugins and submit them to a library of Gmail features.

Google insisted that these new features were written by Google engineers in theri 20% time, so they're far from being polished. "There is a code review vetting process to make sure it doesn't break, but no user interface analysis or product analysis. It just has to be functional code to push out. Features can literally modify anything in the Gmail code base," mentions TechCrunch. If something goes wrong, you can temporarily disable Gmail Labs and enter in safe mode by visiting

Monday, June 16, 2008

Google Browser Sync To Be Discontinued

Google Browser Sync is a Firefox extension that synchronizes your bookmarks, web history, browser sessions and passwords across multiple computers by temporarily saving them to Google's servers. Unfortunately, this was the project of a small team at Google and it's no longer maintained. The extension won't be updated for Firefox 3 and the service will only be available until the end of 2008. Here's the message received from Google by an inquisitive user:

It was a tough call, but we decided to phase out support for Browser Sync. Since the team has moved on to other projects that are keeping them busy, we don't have time to update the extension to work with Firefox 3 or to continue to maintain it.

For those of you who want to continue to use Firefox 2, we'll maintain support for old versions of Google Browser Sync through 2008. After that, we can recommend a few other products that scratch a similar itch. We hope that one of them works for you:

  • Mozilla Weave from Mozilla Labs - Offers bookmark and history synchronization across computers.

  • Google Toolbar for Firefox - Store your bookmarks online and access them from any computer online. [although, this is not 3.0 compatible as of writing]

The latest version of Opera also includes a feature that synchronizes bookmarks across computers and mobile devices, so we'll probably see it in the next versions of Firefox and Internet Explorer.

It's pretty sad that Browser Sync wasn't considered important. The extension could have been the first step towards an online Google desktop, available from any computer and always updated. I'll miss the feature that restores the last session remotely.

Update: Mozilla Weave will add support for synchronizing cookies, passwords, saved form data and sessions, in addition to bookmarks and browsing history. "The next major update to Weave [is] expected to be ready for wider testing shortly after the release of Firefox 3". As you probably know, Firefox 3 will be released next Tuesday.

Sunday, June 15, 2008

How to place google adsense ads between the blog post title and post body

HI my dear bloggers! I am so happy today because I have known about how to place adsense ads between the post title and post body.I got some tips about that when I was searching some website.first of all,here I am going to explain on how to place the adsense ads between the post title and post body only.One of the known tips for improving the performance of your Google AdSense ads is knowing where to place the ads. In this guide, we shall discuss the modification you can make to your Blog template to have your Google AdSense ads appear between your post title and post body, Also, we shall have the AdSense ads appear on every individual post.

Choosing a best placement for your AdSense ads will attract more attention; attention leads to clicks; and clicks bring you AdSense revenue. Easier said. While people may have theories on where the ideal AdSense spot ought to be, there is really no standard answer because it depends very much on your Blog's layout, contents, theme, etc. If you have been following the changes made to our Blog, you would agree that we are no guru at this. We had merely placed the ads where they fit aesthetically and not where they will get the most attention. Nevertheless, if you would accept our two cents' worth of opinion, try to put yourself in the minds of your readers. Ask questions like why readers visit your Blog, which section of the Blog are they most interested in, and whether placing an ad at a particular area will distract, annoy or please them.

Many people believe that having AdSense ads just before the Blog posts will best optimize their performance.because you know, this is an eye view. For the purposes of this article and to give you an idea how it would look, we have inserted the AdSense code into our template to have the ads appear immediately below the article and before the post footer. If you think you would like to do the same for your Blog, the following are the steps you should take.

Update: A section on Using Blogger Feature to insert the AdSense Ads after every post.

Using Blogger Feature

If you merely want an Ad to appear after every post or every few posts, use this Google feature instead. Go to Template -> Page Elements and you see in your layout the heading “Blog Posts”. Click the “Edit” link at the bottom right corner. You will see this screen.

We assume you have a Google AdSense account. If you don't, you can create one using the same login through your Google account. You will be assigned a Publisher identity number which shall appear in all your AdSense codes.

Tick the “Show Ads Between Posts.” You can select whether to show ads after every post or after several posts. In accordance with AdSense TOC, a maximum of 3 Ads will be displayed. Choose the ad format and color scheme. Save the changes and refresh your Blog to see the Ads.

While using this Blogger feature is simple and easy, you may want more control over the position of the Ads. For example, you may want it between the title and posts rather than after the posts. The following guide will show you how you can do that.

More Ad locations

Log in to your Google AdSense account.

Go to AdSense Setup -> Products and choose “AdSense for Content”.

Next, select “Ad unit” and follow their instructions on picking the size of ad, color combination, and so on, right till the end when they automatically generate a HTML code for you. Copy this code and paste it into Microsoft Notepad. (If you are a WinXP user, click the Start button at the bottom left corner of your screen. Under All Programs -> Accessories, you should see the MS Notepad icon.)

Change the AdSense code

This heading may sound misleading. We are not at all altering the code but converting some of the characters to character entities. We have to parse the AdSense code so that it can be included into your Blog template. This is not against AdSense rules because after the code is inserted into the template, when you view the source code of the template, you should see the exact same AdSense code that Google has generated for you. Indeed, if it is anything different, it means that you have not parsed it correctly and should review the code again. Parsing the code essentially involves replacing the following HTML characters:-

Your final Google AdSense Code should look something like this:

if you don't know how to convert it,please go to this website ( and place your google adsense code,then press the submit will be converted as you want.then copy it out and see how it should be appeared as we showed above.

Insert code into template

Login to your Dashboard. Go to Template -> Edit HTML and click the box next to “Expand Widget Templates”.

Block copy the entire HTML code for your site that you presently have and save it in a separate text file in MS Notepad. You can also click the "Download Template" link to backup the template. This is one of the two necessary steps whenever you want to change the template. The second step is to “Preview” the new changes, and save the changes only when you are satisfied. The backup you have saved in a text file will come in handy when you accidentally click to save the changes without previewing them. With a backup, you can easily restore the template to the prior state if need be.

Now search for post.body through your browser's search function (Ctrl+F for Firefox and IE). You should see these lines:-

If you want the AdSense ads to appear between the post title and post body, add the following code above the orange lines in the edit HTML section. If you want the AdSense ads to appear immediately after every individual post, add the following code below the orange lines. The code to add is:-

The AdSense Code is the one you have amended above in MS Notepad. Do NOT save the template, but click the Preview button to see if you like the placement of the AdSense ads.
if you are satisfied you can press the orange save template button.I am going to explain how to place ads the left of your text and the right of your text.hope it will be useful for bloggers.

More about the ads placement

If you like this post,then what you suppose to do-Subscribe to Google Adsense System by Email

Saturday, June 14, 2008

bookmarking and sharing button


I understood about this button recently.this button is really very useful for bookmarking and sharing.I also placed it to my blog just before.this system is Launched in September 2006, AddThis is the #1 bookmarking and sharing button on the Internet. AddThis has become the standard button for bookmarking and sharing. The AddThis button spreads your content across the Web by making it easier for your visitors to bookmark and share it with other people, again…and again…and again. This simple yet powerful button is very easy to install and provides valuable Analytics about the bookmarking and sharing activity of your users. AddThis helps your visitors create a buzz for your site and increase its popularity and ranking.

if you want to know more about it.plz visit here. AddThis

Friday, June 13, 2008

How to generate free Web Traffic!!

The finest optimized site, which has the best sales page, will not gain an extra penny if there are without increasing web traffic. Many webmasters have tried everything to make it to TOP.

On the other hand, there are still many ways on how you can be able to generate good web traffic without spending too much. Sometimes, it even comes free when added with perseverance and patience.

Exchanging links to other sites is a good strategy to generate web traffic. However, you should make sure that all sites that you make links with operate with a relative or similar niche. It is important that the links have relevance to the theme of your site. And share a common subject, you can get more hopes of getting good web traffic and your site will have a recommendation by the sites they are on.

Another advantage of exchanging links is that your site will have more possibilities of having a higher ranking in the different search engines. This may favorably help in getting traffic from the search engines plus the linking site. Most of the sites are open for submission of articles and directories, newsletters, and many more. Most of these sites offer those services free.

A good alternative and you can start submitting your own articles. If you want to save more, you can write your articles if you can so you will not pay for them. Although you can find many freelance writers that charge small fees, it is still advisable to write your own articles because you know your site very well.

A resource box a very important and necessary to include to your articles. Traffic exchanges are another form of link exchange. However, traffic from these exchanges is not well targeted and it may not possibly produce a lot of sales but it can rather be used to effectively capture names for your subscriber list. Anther good and smart way to increase web traffic is by having your own newsletter. The more subscribers you get, the more chances of increasing web traffic is achieved.

This may sound tiring because the more subscribers you have, the more you need to come up with unique and creative articles to distribute to them. This is the time that you need writers to write bunches of articles. The last good option to increase web traffic is having online forums. You can think of good subjects so that a lot of people will get interested. With a good subject, expect your members to be frequently logging into your site and you can get the web traffic that you have been dreaming of.

Best Ad Placement

When you're running a website, whoever is surfing it is staring at the screen…but where? One of the biggest questions for website designers is, "Where are the user's eyes looking?" Where do your eyes go when you read articles on the Web? What do you notice and what do you miss?

Well, we've got some answers for you, because this topic has been studied. Turns out that the upper left quarter of the screen gets the most attention, according to the Eyetrack III research of The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools. But that's not all. There's more to it than that.

People's eyes have some very common behaviour patterns. It probably has to do with our hunter-gatherer ancestry.

First, we do reconnaissance, or "recon" as the military calls it. Users' eyes flick over the entire screen at whatever draws their attention. And what draws it most?

Well, the first hot spots are headlines, photo captions, subheadings, links, menu items and the logo on the page-doesn't matter if it's a good logo or a bad one, people look at logos.

Then the upper left corner of the screen gets special attention, probably because that's where people expect to find the very best stuff. And the right-hand and lower part of the page almost always gets less attention.

This is info that site developers must know: when you put your most important, vital content outside that critical upper left corner (did you notice the Ads I put there?), that important content might as well be invisible when people are making the big decision: whether to stay on your site and read more or go somewhere else.

Yes, people scan a page quickly. But scanning has a purpose: it quickly identifies to a user what they really want to read. The good news is that if you can hook them right off the bat, when they start actually reading a news story on the Web, they read a larger proportion than if they were reading that very same story in the newspaper.


Frontloading means that you start headlines, paragraphs and links with the most important words.

The first words should communicate the subject of the headline, paragraph or link. This is not like writing a novel or a story, where you have time to be coy and not get to the point for awhile.

You've got about a quarter of a second to grab that user's attention or he won't read the rest of the sentence. Make the most of that opportunity.

If you do this, and you frontload your writing, especially at the top of the page, user's eyes will easily catch the most important info, and they'll keep reading.

Here are some examples of good frontloading:

* Foo Fighters release new cd
* Barbeque beef ribs recipes everyone will like
* Tom Cruise stars in a new movie

Here are some bad examples that are not frontloaded:

* New cd is being released, it's by the Foo Fighters
* Everyone will love these great new recipes for barbeque beef ribs
* New movie is coming out and it'll star Tom Cruise

Don't Nest, Just List

Remember back in school when the teacher asked you to make an outline and you went nuts making all sorts of nested sub-headings that looked like this?

1. The United States

a. Texas

i. Austin

1. South Austin

a. The 78704 zip code

i. My house

Don't do that.

Why? Because the last few items could be out of sight for many people when they skim-read.

A straight margin is a whole lot easier to scan quickly on the Web. Nested dot-points and numbers are often used in business and government policy documents and management plans, and you're not making those, you're just writing content.

Find another way to show the hierarchy of ideas. Web users do not like to try to read through a whole bunch of indentations, and you will lose some people before they even start reading.

Put web links where people will see them

If you're putting web links in, make sure they're where people will see them-not in that bottom right-hand Corner of Death!

Yes, people notice links in web content. They're usually bright blue and underlined, so people notice them. Many people even read links before they look at headlines.

Now that you know that, make it easy for them to get to your links by consistently presenting them in list form or by slamming them right up against the left-hand margin.

Don't put your links in a sentence or they might end up in the invisible right-hand area of the content. Yes, this means you can't use the old "click here" convention, but for a good reason: it never worked very well anyway.

Here's an example of a good way to put in links:

"There are several cool skateboarding sites you might want to check out. They really rock and they've got some great gear you can pick up for not a lot of bucks.

Here's an example of a bad way to use links:

If you want to read about the latest in cool tricks, check out For the lowdown on which pro skaters are doing what and dating who, you want to see And one of my very favorite places to read blog is

Never Hide Headers

Remember how I said people look to the upper left? If you've been centering your headlines and subheadings, do you still think that's a good idea? Well, it's not. Yeah, I know newspapers, magazines and books do it. So do lots of other sites. But that's just not where people want to look first.

They've tested this. Believe it or not, about 10-20 percent of people just literally do not see centered headlines, particularly if they're in a hurry (and who isn't these days?)

They look in the top left hand corner of the content. And when they do, they see empty space, because the centered headline starts off to the right.

So what do they do? Instead of scanning right, they move their eyes down. And they miss the headlines. Centered headlines are wasted headlines. If you center them, you've hidden them from 10-20% of your readers. Might as well not have them at all.

And don't even think about right-justifying them. Just left-justify them and don't ever worry about it again! A word about tables: the ideal table for online is short, narrow, and only used for data.

When a table is too wide or too long, part of it is out of the reader's natural field of vision. When they scan fast, they won't see all of it.

Maximize your Click-Throughs With Placement

Yeah, size matters, but so does placement…particularly as far as Google AdSense ads are concerned. Remember how I said to use the skyscraper format for ads, putting them in the margins as opposed to banner ads across the top or bottom?

Well, guess how much difference that can make. Go on, guess. OK, I'll tell you. Poorly placed ads, such as banner ads down at the very bottom of the page, might have a click-through rate of about 2.3% on a good day.

But well-placed ads, such as a nice skyscraper ad in that critical upper-left quadrant we talked about, can have a click-through rate as high as 40%. And that's for the same ad.

Yes, the very same ad can have a click-through rate of an abysmal 2.3% or an awesome 40%. It has nothing to do with the ad itself and everything to do with where you put it.

Another neat trick to maximize click-through is to massage the colors of the ads so that they fit in with the colors of your site. Ads that are seen as "fitting in" get more clicks than ads that clash.

The eBook Google Adsense Secrets reveals in it's test results that the 336x280 large rectangle has the best performance when placed in the top left corner of an article.

It's also revealed that ads above the fold gets a higher CTR than those below -- and don't forget to remove all other links that would otherwise draw attention.

Additional CTR Boosters

Use an image to draw additional focus to the ad.

Tips for an incredible CTR -- make sure that there's only the Ads and some text containing affiliate links present above the fold. Now make lots of empty lines to move other text below the fold (on a 1024X786 and smaller display).
The referal banner for FireFox make an excellent border -- as it gives the expression of that you have reached the bottom of the page (and it can make you money if someone signs up...).

Here's another trick (it doesn't work on all sites): Abandon the border and match the background color with the background color of the site. I have seen it work wonders on lots of sites - so give it a try!

Try to set the font size to match the ads. The idea is to make the ads look like part of the site. Here's some HTML code that You can use...

Remember to use BLUE as the link color, because people are very used to see links as blue; they automatically know that it is a clickable link.

Increase your earnings by adding the Google Search Box and Ad Link Units -- You earn money when the visitor clicks on a link from the results page.

To sum it up: match url-color, text and background with the rest of the site. Your Ads should never look like Ads!

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You’ve probably heard a lot about Google AdSense, but you may not know just what it is. Well, for one thing, it’s a one of the hottest new ways to earn money online without having to do a whole lot.

If you’ve read Robert Kiyosaki’s book, “Rich Dad, Poor Dad,” you know that passive income is the best kind of income to have.

Passive income is money you earn without having to work for it.

I know this may sound like some kind of “pie in the sky” get-rich-quick scheme, but passive income is for real.

In fact, every single billionaire on earth uses the power of passive income to keep money coming in while he or she jets off to parties and resorts and such.

Well, Google Adsense is the online equivalent of that. You’ll have to invest just a little bit of time in learning about it, but once you get it set up you can look forward to seeing those nice checks roll in. Or, if you’re totally online, seeing money flow into your PayPal account.

So Just What is Google Adsense?
Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.

Because the Google AdSense ads relate to what your visitors came to your site to read about, or because the ads match up to the interests and characteristics of the kind of people your content attracts, you now have a way to improve your content pages AND earn serious money off of them.

Google AdSense is also a way for site owners to provide Google search capability to visitors and to earn even more money by putting Google ads on the search results pages. Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time.

So what kind of ads do you have to put up? That’s the good part—you don’t have to decide. Google does it for you. AdSense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site. For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture - and you earn money.

If you decide you want to add a Google search box to your site, then AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated - and you earn

Here’s the thing you need to know: Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn’t hit you with a minimum traffic requirement. The only criteria they’re really sticky about is the standard “acceptable content” requirements, and that’s pretty standard almost anywhere.

Google AdSense says they’re serious about attracting quality content sites, and because of that they only allow AdSense members to serve a maximum of three ads per page. This means you can use AdSense for both banners and skyscrapers to earn money.(Note: banners are those horizontal ads that run up top and down bottom. Skyscrapers are the tall ads that run vertically, on the left and right of your page text.)

Once you’ve been accepted into Google AdSense, you’ll be able to get the AdSense advertisements on any site you own using the same ad code, provided you obey the Google guidelines. (And that’s very, very important—more on that later.)

Your reporting doesn’t occur in real time, but is updated regularly throughout the day. Right now, you can’t view reports based on a domain or site basis if you run the AdSense on more than one site. You can however use channels to follow up CTR’s, so if implemented correctly, you will be able to follow up how much money you earn on domains and sites as well.

Before you sign up, you really ought to read the lengthy and detailed FAQ on the AdSense site.

Thursday, June 12, 2008

How to Attract Visitors to Your Site

Go from having zero visitors to attracting thousands of qualified buyers with these 8 easy steps for creating a knockout traffic-generating campaign

. I see it time and time again: The number-one challenge faced by brand-new internet business owners is a lack of traffic. Obviously, if your website isn't getting any traffic, you're not generating any sales. And what's worse is that without traffic, you can't test the key components of your sales process. And if you roll out a large traffic campaign before you've tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.

So you're caught in a vicious cycle: Before ramping up a big traffic campaign, you need to test your sales process, but without any traffic, testing is difficult--if not impossible!

In this article, I'm going to give you an eight-step action plan that will show you:

* How to get cheap, instant traffic to your website so you can test key components of your sales process--your sales copy, order form, navigation and opt-in offer--before rolling out a large-scale traffic campaign;
* How to ensure that every element of your sales process is optimized to convert maximum traffic into maximum sales;
* The most effective strategies for attracting thousands of highly qualified potential buyers to your site right away; and
* The secret to putting your entire traffic campaign on autopilot.

So even if your site is getting no traffic right now, you can be testing the key elements of your sales process tomorrow--and as soon as two weeks from now, you can be rolling out your traffic campaign in full.

Sound good? Let's get you started off on the right foot!

Step 1: Get the traffic you need to test your website fast! When I talk about testing with new internet business owners, I hear the same two questions all the time:

  • How do I test my site?
  • What do I test on my site?

As you may already know, there are an infinite number of things you can test on your site to help you increase sales. From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what's "enough" when you're just starting out? What elements should you focus on testing before rolling out your traffic campaign?

My advice is to stick to the basics. Focus on testing your:

  • Salescopy, especially your headline, benefits, guarantee and call to action
  • Order process, which needs to be simple enough for a novice web user to place an order
  • Opt-in offer, so you can determine if you're successfully capturing your visitors' contact information
  • Site navigation, so you can figure out how many clicks it takes to buy. Ideally it should take less than three.

These are the four critical aspects of your sales process that need to be tested before you start driving traffic. Later on, once you've generated sales and have some steady traffic, you can move on to testing other parts of your site.

Of course, all this talk of testing your new site raises one big question: How can you test without traffic? Because if you're just getting started, chances are good that your website doesn't get much traffic yet.

The solution is simple: Buy traffic through PPC search engines. Pay-per-click search engines are a lot like auctions--they allow you to bid for top-ranking positions under keywords of your choice. For each visitor who searches the keyword(s) you bid on and then clicks through to your site, you pay whatever you bid. Prices typically range from five cents to a few dollars per click-through for popular keywords.

There are a ton of PPC search engines out there, but the two best ones to get started with are:

With PPC search engines, you get cheap, instant, qualified traffic--provided you bid on targeted keywords. Not only that, but bidding on traffic in the PPC search engines can help your site get ranked in the free search engines, too!

Here are a few tips to help you start bidding for traffic without breaking the bank:

In Yahoo Search Marketing, bid to appear in the top three listings whenever possible, since these results are also "pushed" to appear in the search results for MSN, Yahoo, AltaVista, InfoSpace, AlltheWeb and NetZero--reaching 80 percent of all internet users.

Bid on targeted, descriptive keywords. So don't just bid on "sock;" bid on "red wool sock." Not only are targeted keywords and phrases usually cheaper to bid on--they'll also attract more qualified potential buyers. Use a keyword selection tool like Google's AdWords Keyword Tool to research targeted keywords that attract maximum traffic for minimal cost-per-click.

After you've tested and tweaked your site with a limited amount of purchased traffic, it's time to start generating qualified traffic for your site on a larger scale. But how do you go from some traffic to a ton of traffic?

Step 2: Get cheap traffic quickly with PPC advertising. Once you've tested your site with limited PPC traffic, the fastest way to ramp up traffic to your site is to roll out a PPC campaign on a larger scale. Obviously, you should start with Yahoo Search Marketing and Findwhat, as mentioned above. But here are some more PPC engines to consider bidding with as you increase your investment:

This is also a great time to get started with Google AdWords --Google's own PPC contender. With Google AdWords, you get instant traffic with no waiting. Because as soon as you put the money down on your keywords, your ad goes up and starts working for you.

Step 3: Get free traffic from search engines like Google. Now that you've bid on keywords for a strong showing in the PPC search engines, it's time to tackle the organic search engines and directories. Search engines like Google and directories like Yahoo! can still be a great source of free traffic for your website. The trick is getting a competitive ranking for your best keywords.

The first step in getting a top ranking in the search engines is to submit or suggest your site to them. In other words, you have to provide them with details about your site. You want to make sure that the "spiders"--automated programs that crawl the web indexing sites for the search engines--find your site and include it in the search results.

While the spiders do index sites and pages that haven't been submitted, you certainly don't want to leave this to chance. A spider might find your website and index it next week--or it might be two years before that finally happens. So take the time to submit your site to be sure you're included. Once your site's been submitted, expect it to take two to six weeks for your listing to appear.

Every engine has a slightly different process for site submission, and it pays to follow their guidelines. For example, there's a fee to list your site in the directory at Yahoo!, but Google doesn't charge for their submission process. Here's a tip: If you submit your site exactly as they ask, you stand a better chance of getting a good listing on the first page of search results.

To submit or suggest your site to the major engines, follow the simple instructions they provide on these pages:

And don't bother with companies that offer to submit your site to the search engines. Since each search engine uses a different set of criteria to rank your site, free submission services can actually end up doing you more harm than good, since they submit the same information in the same way to all the engines.

Wednesday, June 11, 2008

Show me the ads

After months of testing, we've just updated our text ad format to include 'next' and 'previous' arrow buttons for cost-per-click (CPC) ads. When a user clicks on the 'next' button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.

While the ads the user initially sees may be relevant to a publisher's content, they may not be precisely what the user is seeking -- for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the 'next' and 'previous' buttons, users can view more cheese ads until a Swiss cheese ad appears.

You won't generate earnings for clicks on the 'next' and 'previous' buttons, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they're looking for, which can lead to higher earnings for you.

A follow-up to our referrals announcement

You may have seen our recent post about the upcoming changes to referrals promoting AdSense. Since we made this announcement, we've received a number of responses about the program being dependent on the location of the referring publisher. We've carefully considered your feedback, and have decided to modify the original plan.

The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You'll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You'll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January.

The option to add a referral unit for AdSense will reappear in your account when you target any referral unit to Japan and/or any countries in North America and Latin America. To ensure payment for valid conversions, we recommend that you check the targeting settings on your current AdSense referral units.

We've also heard from a number of you that you're no longer seeing recent AdSense referral earnings in your account. Please be assured that this is a display error -- past conversions have not been removed from your account. Our engineers are working hard to resolve this issue quickly.

Finally, we'd like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox:

* Google Pack: Currently, you can earn up to $2 when a user downloads and runs Google Pack for the first time after being referred through your link or button. Starting the third week of February, each successful Pack referral will earn up to $1. This change will apply to all referrals for Google Pack and is independent of user location or publisher location.

* Firefox: We'll also be reducing payments for Firefox referrals from China during the third week of February. This specific referral payment change will only affect installations from users in China. Again, this is independent of your location as a publisher.

We understand that these changes may decrease revenue for some of you currently participating in these referrals programs. While it's our goal to help publishers earn as much as possible with the AdSense program, like any other referrals advertiser, we’re constantly evaluating our campaigns to make them effective and sustainable.

Again, thank you for your feedback and support of the referrals program.

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