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Tuesday, May 27, 2008

Google Ads on TV


New York Times published an article titled: Google Wants to Dominate Madison Avenue, Too. According to the article, Google wants to use its technology to make ads on TV (and just about everywhere else) more relevant.

"Now Google is preparing to extend its technology to nearly every other medium, most significantly television. It is looking toward a world of digital cable boxes and Internet-delivered television that will allow it to show commercials tailored for each viewer, as it does now for each Web page it displays."



Google Print is back

Google has decided to continue with their plans of digitizing the content available in some of the biggest libraries in the world. Google Print is due to resume from tomorrow in spite of the fact that the company has been hit by two separate lawsuits claiming that the program breaks copyrights of the authors of the books.


Google Print is now scheduled to restart from November 1 after they suspended the process to give the publishers and authors enough time to contact the company if they objected to having their books stored in Google’s database. The deadline is now over and the Google Print program would continue as originally planned.

Major publishers represented by the Association of American Publishers had earlier sued Google this month for digitizing books without the permission of copyright holders. They claimed that Google should have contacted them regarding the copyrights of the content they owned. Before that, Google was sued by the Authors Guild for a similar reason.

Google continues to claim that their program adheres to fair use clause of the U.S. Copyright Act that allows for the reprinting of portions of copyrighted material for certain purposes. Interestingly, now both Yahoo! and Microsoft MSN have announced similar plans to digitize books but they are only targeting books, which are outside the copyright issues.

IBM uses Google technology

IBM, the world's largest computer services company, will use Google Inc.'s technology within its own search programs to help clients better find and manage information.

The agreement is part of IBM's new strategy, "Information as a Service," to provide software, hardware and services to make it easier to find and use data across various formats and locations, Chris Andrews, a spokesman, said in an interview today.

In linking with Google, IBM is tapping a technology used by more than 400 million users a month to search the Internet and desktop files. IBM, based in Armonk, New York, is betting it can use the technology to boost sales by helping customers manage their documents.


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