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Welcome to the Google AdSense Sysytem In this community, How To Make More Money With Google Adsense? Our advice to you is quite simple.Don't be passive about your adsense income.Be positive .More importantly,What can You do to shoot your Adsense income through the roof-right now ! Keep in touch with us.We are giving the answers.Thanks. Add to Google

Tuesday, December 16, 2008

1.8 Links

Your search engine ranking will depend on a number of factors.one of those factors is the number of sites that link to yours.as far as Google is concerned lots of sites about model railways link to your model railway site, it must be a pretty good sign that people who like model railways think your site is good.so they will want to offer it people who search for model railways,bringing you a lots of free traffic.

once you've got your site up and running you'll want to persuade other sites to give you links.you could offer to exchange links and you can even set up a page that contains recommended links so that you'll have somewhere to put them.

there's a range of other strategies and services that you can use.you can find out about those in my next post.to read the next post,don't forget to subscribe.

Saturday, December 13, 2008

1.7 Search Engine Optimization

I am going to talk about search engine optimization here.actually all of you know about SEO.of course,once you're up,people have to know you're there.one of the most important ways to do that is get yourself a high-ranking in a search engine.

There are lots of different search engines,but only three are really important.such as Google,Yahoo! and MSN.later I'll talk in more detail about improving your search engine rankings.

Thereupon,if you want to take a shortcut,there are plenty of companies which will make the submissions for you and they'll even optimize your site to get you as high on the rankings as possible.

Friday, December 5, 2008

1.6 Getting Started With Blogger.com


want to get up and running with Adsense really fast? Open an account at blogger.com.

blogger is like those old free websites that you could set up in a plash but which looked like they'd been cobbled together from bits of left - over graphics that no one else wanted.Except that the blog you create at blogger.com is the real McCoy.It's professional,it looks great... and it takes just seconds to put together.

All you have to do is choose a name and title for your blog,take your pick of the good range of templates available and get writing.

You don't have to worry about coding or design work or images or anything else.if you change your mind about the way your blog looks,you can just pick a different template.All that's left for you to do is write... and add Adsense. Even that's been made easy for you.

Blogger.com let's you apply for Adsense directly from it's site and it even gives you a preview of where your add will appear (at the bottom of the page) and how it will look.while you're waiting for your approval,you can play with fonts and colors so that you're all set up and ready to start earning.

of course,once you've done that,there are all sorts of ways to play with the layout and content.

With Blogger.com,You can do that in seconds.

Tuesday, November 4, 2008

Where Content Is King


Real estate brokers tell us of three important factors in appraising a particular piece of property. They are, in this order: location, location, location. Translate to marketing your business on the Web and these become content, content, content. For business Web sites, it usually means information.

Pocket Change

Benjamin Riggnor wants to move his small coin collecting shop (don't bother looking this up, you won't find it) to the Web, so he can reach a global audience, rather than just people in McLean Co., Illinois. On a limited budget he hires a web designer and ends up with three webpages:

  • Welcome page which also tells about his business
  • A list of 60 coins he feels would be of wider interest
  • An order form

He advertises his website to the basic search engines, and after a few weeks, if he searches hard, he can find Riggnor Coins under the words "coin collector". He gets a few hits, sells a few coins. But mainly he wonders: What's wrong? The answer is found in a word: Content.

To differentiate yourself from the hundreds, perhaps thousands of competitors, you somehow need to develop compelling content -- information -- which will draw the coin collectors of the world to your website. There are several options, most of which could be adapted to your particular business, and all of which take some work.

Developing Content One Page at a Time

Benjamin, why don't you develop a photo gallery of rare coins with a brief history of each specimen. Why don't you call it "100 Rare Coins of the World for Serious Collecting." What a mouthful, you say. Purposely. Web search engines will index on words in a title as well as other words on a page. What words might someone type in to a search engine to find coins? Rare, coins, collecting. You get the idea. If you don't have 100 yet, do what you can and tell people you are working toward your goal of 100 by next summer, and then keep at it.

Now you begin to develop this one webpage for each coin. Make sure your web designer creates a template page you can use to create new, similar pages yourself with an HTML editor such as Microsoft FrontPage.

One hundred Web pages is a lot, you protest. Yes, but it increases dramatically your chance being seen on Google under "coin collecting." It becomes an increasingly valuable resource which is both visual and written. While you're doing this, why don't you begin a free e-mail newsletter your Web visitors can sign up for. Each week or two you include the text of your latest Rare Coins, plus a list of coins for sale. Now your work is doing double duty: it is will increase your sales as well as attracting new coin collectors to your site.

Riggnor is giving too much away, you say. Yes, but he's attracting a growing stream of people who never would have noticed him before, people who have a strong interest in what he is selling.

This kind of plan takes a while to execute, but once you develop some momentum, you find that more and more people come to visit. There's a great line about patience in the classic film "Casablanca" where Humphrey Bogart says to Ingrid Bergman: "Maybe not today, maybe not tomorrow, but soon, and for the rest of your life." That's the way you have to look at building content. You may not see the results today or tomorrow, but ....

Create a Center

Years ago Richard Soos created the "Electronic Money Tree," a marketing e-zine created entirely from free articles written by marketers who get exposure for their services on his site. Mention in Yahoo Magazine and others brings lots of traffic -- and people return to read the next issues, since he renewed content monthly and reminded former visitors via e-mail.

Nancy Bargine, President of Impressa, targeted business people who are also do-it-yourself webpage developers. She has assembled a variety of tools and information for promoting a website.

  • Articles she had written
  • Links to websites offering related software tools
  • Lists of linking sites on the Web
  • A new, reasonably-priced software tool which enables small business people to do ongoing website promotion from their desktop.

Her carefully-built "center" attracted increasing numbers of visitors. Note that she gave a lot away. That is what brings visitors. She also sold a product related to the content which she was giving away, but adding to it.

What should you offer in your center? First, define demographically who are the best customers for your products or services. Then ask yourself, what do these people enjoy? What do they do with their spare time? What do they need which I could provide them? The better handle you have on your prospective customers, the better you can design content to attract them. Note: content does not have to be closely related to your product, but to your prospective customers' needs and desires.

Why don't you set a goal to build a "center" designed to attract increasing numbers to your website. Hey! If it can work for Benjamin Riggnor, it can work for you.


Tuesday, October 21, 2008

1.5 Creating Content

In the following days,I'll talk in detail about building content and optimizing what you write to attract traffic and maximize your adsense revenues.there are all sorts of ways to do that but for the moment just bear in mind that the ads that appear on your site will depend on the content on your pages.that's how adsense works.users click on the ads because they are relevant.

And that's why it's not worth putting up a site just to cash in on particular keywords.google doesn't like it and neither do users.if your site doesn't genuinely interest your visitors,you will find it hard to get traffic,links and clicks on your ads.

But there are still a lot of different ways to create content very easily that improves your income.I'll tell you all about them in future post.

It's all worth remembering that google doesn't place ads on particular types of sites,so if you are thinking of building a casino site stuffed with adsense ads,you can forget about it;it's not going to happen.

Before you build a site that contains any content that's remotely controversial,check out the adsense Terms of Service (TOS) to make sure that it's allowed. it will tell everything you need to know.keep in touch to read next post.


Monday, October 13, 2008

1.4 Designing The Site


It used to be said that absolutely anyone could create a website.That was true,absolutely anyone knew HTML.Today,you don't even need to know that.because there are a number of different ways to create websites.programs like Microsoft's front page or NVU (which is free,you can download it at www.nvu.com) let you create sites without you needing to know your tags from your tables.if you can use word,you can create a website.

While some may choose to hand draw a concept and then start coding HTML, others may want to take a more graphical approach to the design and layout.

This graphical approach is what I'm here to show you.

So today, I'll explain the design process I go through when a new customer hires me. Being very visual, I find it easier to start with an image when I design a Website, and these are the basic steps I follow:

1. First, using Photoshop, create an image that mimics the general layout you'd like to use for your site.

2. Once you're happy with the image you'll need to "slice" it up for use in your Website template. In this process, it helps to have a working knowledge of HTML. You must know how tables work, so that you can slice your image in a way that will work with tables.

3. Then it's time to create an HTML document that's comprised of those slices. This will become the template you'll use to create all the pages of your Website.

Designing a website - time lapse photography



you can either have fun playing with the programs and designing the site youself or you can hire a professional designer to do it for you.

freelance sites like www.elance.com and www.guru.com are good places to advertise.
you can invite designers to give you quotes and pick the best based on price and talent.be sure
to check feedback and fortfolios though,a low bid is often low for a good reason.

we are looking forward to hear from you more opinions on How to design the site.

Wednesday, October 1, 2008

1.3 Choosing A Hosting service

Your site is going to be stored on a hosting company's server.there are lots of different options available depending on how much you want to pay and what you need.in general ,you will want to make sure that you have about 50 megabytes of space (that's enough for 100 pages!), full statistics reporting and most importantly,24 hour service .if your site goes down, you will be losing money every hour it's offline. if there is a problem with server,you want to make sure it's fixed right away.

you get what you pay for with web hosting from "free" services that will cost you more than you save to $200 a month for dedicated services.twenty bucks a month is a reasonable price to pay and GoDaddy.com and NetworkSolutions.com both offer good programs.


Sunday, August 31, 2008

1.2 Naming Your Site

The first thing your site will need is a name.That's easier said than done these days.All the best
words in the dictionary have either already been bought and built by developers or they've been
bought and offered by speculators.

but that doesn't mean you can't create a good name and buy it for a song.putting two words together with a hyphen can work (like http://www.adsense-tools.com) and there are plenty of good names available if you are prepared to move outside the world of .coms into .net and .biz etc.


your first stop should be http://www.Networksolutions.com. this is a nuts and bolts service
that lets you hunt and buy names, order hosting plans and even submit your site to the search engines.when you're looking for a name, you can just toss in ten options and the site will tell you
which (if any) are available. find a good one , and you can either buy it there or pick it up at
http://www.godaddy.com (they can be a bit cheaper ) .all in ,buying a name from one of these
service won't cost you more than about $9 a year.


if you can't find a name which you like for your website and that hasn't already been grabbed,
you can take a look at sites like moderndomains.com and bestnames.net.these are companies
that buy domain names and sell them for a profit.there's a good chance you will find some good names here but then can cost you anything from $ 50 to $ 50,000 .
before you part with a penny, think about the advantage that a good name can bring and ask
your self if you can't get the extra traffic a cheaper way.often ,you can.


Wednesday, August 13, 2008

1.1 Building Your Site

Most of people started asking me how they can make money with adsense.I'm always happy to help people make the most of Google,but many of these people didn't even have a website!

if you want to make money with Adsense,first of all,you have got to have a website.there is no
getting around that.the good news though is that it's never been easier to create a website from scratch and use it to generate real revenue.

I'm going to give a brief introduction here to creating a website from the ground up.you can find plenty more information online and I'll tell you where to look.you can find more information here,www.buildawebsitefast.com

if you already have a site up and running ,you can just skip this step.keep in touch to read next post for the next step.

Friday, July 25, 2008

Google Launches Knol, an alternative of Wikipedia




Google has launched Knol (from: knowledge), the Wikipedia alternative that both polices and rewards contributers. The reward mechanism is due to integration of AdSense into the articles, with a revenue share between the authors of a particular topic.

A group of authors are allowed to create an article, or a Knol, this group then moderates the article by acting as gatekeeper to any changes made by other users outside the creator group. This imparts a sense of ownership to the author group. More than one knol can be created on a subject. Each knol can be rated by a group of users; rating which would perhaps be leveraged to search and sift through the numerous knols sure to be created on a topic.On the surface, this seems like a good system: on the one hand you have accountability, and on the other, incentive attached to that accountability. A good article would be a popular article, and a popular article would be more likely to get AD revenue. The circle is of a positive feedback. It would be an interesting social experiment to see which one of the two: Wikipedia -- which encourages social contribution to further group knowledge, or Knol -- which throws in a dash of capitalism to the mix; will be embraced by the larger community. Of course, there is no reason why both could not co-exist, perhaps Google could link out to related Wikipedia articles and vice-versa.

As an aside: as of the time of writing this -- there doesn't seem to be a Knol for Wikipedia, whereas there is a Wikipedia entry for Knol. Yes, we know, early days for Knol but still worth a chuckle.

Thursday, July 24, 2008

10 Reasons Why TextLinkAds and ReviewMe are Kicking Blogging Butt

I have found this Article when I was searching the internet.I found that article very useful and interesting.This is the reason why I decided to share this Article to my friends who are reading my articles , since I started this blog.



Lately it’s all been about ReviewMe and Text Link Ads (aff). These sister companies are becoming the base of online income and you can find their names on almost any page in the blogosphere, such is the consumer base and loyalty they have garnered and attracted.

Saturday, July 19, 2008

Tips for Google Toolbar


Google Toolbar is one of the most criticized software created by Google (competing with Google Desktop), mostly because of the privacy issues generated by some advanced features. But Google Toolbar is also pretty useful. Most of these tips work with the latest version of Google Toolbar for IE (v4) and Firefox (v3).

1. I'm Feeling Lucky. Type your query in the search box and press Shift+Enter if you want to bypass the search results page and to go directly to the top result.

2. A new window for my search results. To open the search results in a new window, press Alt+Enter after you type your query. You can combine this with the previous tip: Alt+Shift+Enter will open the top result in a new window. Depending on your settings, the page could open in a new tab instead of a new window.

3. Focus on search. If you want to go to the search box without using the mouse, type Alt+G (G is from Google).

4. Search Slideshow. If you want to move to the next search result without going back to the search results page, enable the Next / previous buttons:
Settings > Options > More > Even more buttons > Next & Previous

5. A better find-in-page. Most browsers have pretty poor options to find some words in a page. Firefox and Opera have inline search, but that's not pretty helpful if you want to find some words in a page, but you don't want perfect matches. Enable in Google Toolbar:
Settings > Options > More > Page Tools > Highlight search terms AND Word find
Now when you visit a page, type what you what to find in the search box, and click on the yellow crayon from the toolbar. The words found in the page will be highlighted in different colors, so it's easy to discover the interesting sections at a glance. To move to the next instance of a word, click on that word in your toolbar. To disable the highlighting, click on the crayon icon again.

6. Translation. Do you visit a German page that offers some interesting details about the latest Google Desktop vulnerability, but you don't know German. Just right-click anywhere in the page and select:
Page Info > Translate Page Into English
This should work for most languages available at Google Translate and Google automatically detects the language of the page.

7. Fixing typos. Maybe Firefox shows you the words that are misspelled, but Google can automatically fix the misspellings in a magical way.
Settings > Options > Features > Spell checker
Next time you type something in a text area, right-click on the arrow next to "Check" on the toolbar and select "Autofix". The green words are fixed by Google, while for the red words Google couldn't find a fix. You can click on the colored words to choose another suggestion.

8. Privacy alert. Google Toolbar pings Google's servers automatically to check for updates. If you don't want to send Google additional information, disable this features:
* Google-account related services: Bookmarks, Send to, Docs & Spreadsheets, Gmail button
* PageRank (option when you install the toolbar; to show you the PageRank of each page you visit, Google Toolbar needs to send it to Google)
* Send usage statistics to Google (disabled by default)
Google says in the privacy policy that, except for the Google-account features, no other information is connected to your Google account, even though they store it in their logs.

9. Customize the toolbar. In Firefox, you can customize the toolbar to occupy less space.
Settings > Options > Layouts
A good idea is to select "Replace Firefox search box and hide Toolbar". How to restore Google Toolbar icons? Right-click on the toolbar, click Customize and drag the icons to Firefox's toolbar. This way you can occupy a single row for the toolbars. But what about other search engines? See the next tip.

Here's an example of custom layout:


10. Add any search engine. You just have to right-click on any search box, and select "Generate Custom Search". Any search engine can be added to Google Toolbar. Click on the arrow next to search box and select one before or after you type a query.

11. Built-in calculator. Type "87/9", "12 kilometers in miles", or "e^2" and Google shows the answer directly under the search box. (This option is available in the regular search box included in Firefox 2).

12. Change the search engine.

For Internet Explorer: If the search box has focus, press the down arrow and type the first letters from the search engine name (for example, type "im" to get to Image Search). Then press enter and don't forget that the change is persistent.

For Firefox: Type Alt+down arrow and type the first letter of the search engine until your favorite search engine is selected. You can also type Ctrl+down or Ctrl+up to change the search engine to the next/previous one from the list.


Tuesday, July 15, 2008

Earning revenue from YouTube videos just got easier

We'd like to let you know about two recent improvements to video units that make them more easy and appealing to place on your sites. First, we've partnered with some new content providers that we'd like to highlight. These partners have signed on to let AdSense publishers embed their videos and share in the ad revenue.

  • Broadbandtv: "Broadbandtv is partnering with YouTube to bring the very best video program lineup to a growing and engaged online audience. Broadbandtv shows include hits from Fashion, Celebrity News, Sports, Technology, Comedy and Travel to top notch Spanish-language TV series like Somos Tu y Yo."
  • Canadian Broadcasting Corporation: "CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada is available how, where, and when Canadians want it."
  • The Orchard: "A global leader in digital music, video, new media and brand services, The Orchard offers family content like Gumby, Mr. Bill, My Favorite Martian, and other categories of content like music and comedy."

To give you a better idea of the videos that are available for syndication to your site, we've also created a gallery of some featured video units content partners. Note that to choose any of these content providers for your video unit, you should get their YouTube username by visiting their YouTube channel, and then put this username into the "Channel" field when choosing content for your unit.

Second, we're happy to announce that video units now support 728x90 and 160x600 formats to more easily fit into your site. These two new formats will feature five video thumbnails - when a user clicks on one of the thumbnails, a full sized video unit will appear, along with accompanying ads:

728x90 video unit


728x90 video unit, expanded


160x600 video unit, expanded



You'll generate earnings for valid clicks or impressions on the ads which appear. To use the new formats, you'll need to create new video units by visiting your AdSense Setup tab. To choose the new content for your video units, you can edit any of your players or set up new video units dedicated to this new content. Please keep in mind that video units are currently only supported for English or Japanese-language accounts in the following regions:

Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States

Finally, if you haven't edited or made a new video unit recently, you may not have noticed that you can now preview the kinds of video that will show up in the unit, based on the filtering choices you've made. We heard that you wanted more insight into the types of content that would display, and we think this will help.

While you can use video units like any other ad, they're also a great addition to the content of your page. So we encourage you to use video units as you may have used embedded YouTube videos in the past - to add variety and interest for your users.

Thanks for all the feedback that's helping us to make video units more useful to you. If you have more thoughts to share, please leave us a comment.


Friday, July 11, 2008

How I Got Banned then Unbanned From Adsense


As you can see, I no longer use Google Adsense on this site anymore. There are multiple reasons including the fact that they make the reader experience worse by providing annoying ads, the fact that in most cases they are an eye-sore and poorly designed, and also by the fact that they took up too much space in my old design (especially in the sidebars), and only earnt me $10 or so each month.

So after this new theme was relaunched at the beginning of May, I’ve hardly been checking my Adsense account. So, when I tried to login a few days ago, I was shocked to see that Google wasn’t letting me in.

Now, the Adsense account is linked to my mother’s name as I’m not yet 18 years old, so I checked her email, and was horrified to see the following email:

Subject: Google Adsense Account Disabled

It has come to our attention that invalid clicks and/or impressions
have been generated on the Google ads displayed on your site(s).
Therefore, we have disabled your Google AdSense account. Please
understand that this was a necessary step in order to protect the
interest of the AdWords advertisers.

A publisher’s site may not have invalid clicks or impressions on any
ad(s), including but not limited to clicks and/or impressions generated
by:

- a publisher on his own webpages
- a publisher encouraging others to click on his ads
- automated clicking programmes or any other deceptive software
- a publisher altering any portion of the ad code or changing the
layout, behaviour, targeting or delivery of ads for any reason

These or any other such activities that violate Google AdSense Terms
and Conditions and programme polices may have led us to disable your
account.

OK, this really got my back up. I for one have hardly ever clicked on my own ads, and if I did, have immediately reported it to Google or a representative to warn them of invalid clicks. Therefore, I really was annoyed to have seen the back of my account, also due to the fact that there was still $40 left in there that I was being owed (I suppose that’s not a great deal for some, but £20 can get you a long way!).

Anyhoo, I immediately contested the decision (for those who are in a similar situation the link to contesting is here) to see whether my account could be reinstated. Within 24 hours, another Google rep had sent the following email:

Thank you for your email. As you know, Google treats instances of invalid
clicks very seriously. By disabling your account, we feel that we have
taken the necessary measures to ensure that invalid clicks will not
continue to occur on your site. Due to the proprietary nature of our
monitoring system, we are not able to disclose any specific details of
these clicks.

Short but sweet. I knew my battle was over. So it came as an immense surprise as I was writing this post to try and login to my account to find that I was able to do so with my $40 given back to me! Very strange, my emailing must have hit a G-Nerve somewhere! It seems by looking at a report, that a Blogger site that has been dormant for a year now, got around 20 clicks in 1 day - probably by some unscrupulous visitor/bot.

Anyway, morals of the story: don’t just rely on Adsense for your online income. Diversify your streams of income so that if one goes caput, you’ve still got others that will keep your pocket money or rent pay coming in monthly.


GOOGLE IS ALL SET TO LAUNCH THEIR ONLINE STORAGE


Google is going to offer people a little online storage, easier than others. They are working so hard on this project. People can access share information through Google's all new webbased hard drive. They first, have to logged in to Google, then they can access this new facility of Google. In thier some application Google already launches this technology.


This new tecnology of Google, would play a role like an umbella, which can be used by their other services, like photo sharing and e-mail could use. Though this service would likely to come before thier all other application. Google closes it's mouth in this regard. No response in this regard are commin g from them yet.


Yahoo and Microsoft lauches their own technology in this project. But Google's online storage is more easier than Yahoo and Microsoft . Google is going to charge a very small cost for this unique user interface. They charge a sum of $20 for 6GB of data storage up to $500 for 250GB, annualy.

Wednesday, July 9, 2008

How to generate free Web Traffic!!


The finest optimized site, which has the best sales page, will not gain an extra penny if there are without increasing web traffic. Many webmasters have tried everything to make it to TOP.

On the other hand, there are still many ways on how you can be able to generate good web traffic without spending too much. Sometimes, it even comes free when added with perseverance and patience.

Exchanging links to other sites is a good strategy to generate web traffic. However, you should make sure that all sites that you make links with operate with a relative or similar niche. It is important that the links have relevance to the theme of your site. And share a common subject, you can get more hopes of getting good web traffic and your site will have a recommendation by the sites they are on.

Another advantage of exchanging links is that your site will have more possibilities of having a higher ranking in the different search engines. This may favorably help in getting traffic from the search engines plus the linking site. Most of the sites are open for submission of articles and directories, newsletters, and many more. Most of these sites offer those services free.

A good alternative and you can start submitting your own articles. If you want to save more, you can write your articles if you can so you will not pay for them. Although you can find many freelance writers that charge small fees, it is still advisable to write your own articles because you know your site very well.

A resource box a very important and necessary to include to your articles. Traffic exchanges are another form of link exchange. However, traffic from these exchanges is not well targeted and it may not possibly produce a lot of sales but it can rather be used to effectively capture names for your subscriber list. Anther good and smart way to increase web traffic is by having your own newsletter. The more subscribers you get, the more chances of increasing web traffic is achieved.

This may sound tiring because the more subscribers you have, the more you need to come up with unique and creative articles to distribute to them. This is the time that you need writers to write bunches of articles. The last good option to increase web traffic is having online forums. You can think of good subjects so that a lot of people will get interested. With a good subject, expect your members to be frequently logging into your site and you can get the web traffic that you have been dreaming of.

Monday, July 7, 2008

Google Maps Shows Real-Time Traffic Data


Google Maps shows real-time information about traffic for many US cities (like Kansas City, New York). To see this, switch to the map or hybrid mode and click on the new traffic tab. Google Maps will add a layer that colors the roads in green, yellow, red, or gray. The colors represent how fast the traffic is moving:

  • Green: more than 50 miles per hour
  • Yellow: 25 - 50 miles per hour
  • Red: less than 25 miles per hour
  • Gray: no data available


Until now, this feature was available only in the mobile client of Google Maps.

AdSense Product Referrals in Blogger

If you have an AdSense account, this latest launch of Google AdSense Referrals 2.0 is something you must look at. In addition to the traditional Google products, there is now a very long and varied list of products that you can include in your Blogs and offer your readers. In contextual ad targeting, the AdSense ads that appear in your Blog may not always be relevant, especially if you do not have a consistent theme in your posts. With AdSense Referrals, you are now able to pick the specific products that you like, and are paid the referral fees. In Blogger.com, it is easy to insert an AdSense for content widget but not a Referral unit. This article will explain how you can fill the “shopping cart”, customize the ad colors, insert the code and have the Referral ads appear just before or after your Blogs posts.

Before we begin, we assume that you already have an AdSense account. If you don't, you can always sign up for a Google AdSense account. AdSense is by far one of the preferred ways of monetizing your Blogs and they have various features which can earn you that extra income and revenue through blogging.

Setting up the Referral ads

1. Country and Language

Login to your AdSense account, click the “AdSense Setup” tab and choose “Referrals”. Somewhere near the top, you will see the default country and language that your Referral ads will be based in. If your readers are mainly from another country or are using another language, change the preferences and click “Show”. Since this is a new feature, some of the languages may see fewer advertisers.


2. Ad Format

Although you can begin to view the products and add them to the Shopping Cart, it may be wise to set the ad format at this stage. Some advertisers have predetermined ad formats which may not fit into your desired size. Choose the “Ad format” size that you like.

3. Choice of products

It is time to go shopping for the relevant ads. There are three ways you can do that:-

a. Keyword

Enter a keyword that is in line with your theme. You will be shown a list of products that match the keyword (maximum of ten keywords). You can click “Add this keyword to cart.” When you use this option, Google AdSense will rotate the ads to match this keyword and new products will be added automatically without further action at your end.



b. Category

You can browse by category. View the products. If you find a suitable category for your Blog, you can add the entire category to the Shopping Cart. New products in the category will be automatically rotated to show the highest-paying product ads in your Blog. You can have up to ten categories added into the Shopping Cart.



c. Products

You can also choose the specific products (a maximum of fifteen) to be added to your ad unit. View the products and click the link. You will be shown the referral fees and the terms. There may be different text ad formats and image ad formats that you can choose from. Where the ad size does not fit into the ad unit format that you have earlier determined, you will see a message “This size not compatible with currently chosen ad format.” Choose the one that fits and the product will appear in your Shopping Cart.


4. Best performing ads

You can tick the “Pick best performing ads” option to have Google AdSense display ads that they believe will bring you more revenue. Since it is based on Google's contextual targeting and analysis, the ads you chose may not be shown.

5. Advanced Options

Click “Advanced Options” and you will be asked to choose a color combination and a channel. Most of us would like the colors to blend with our Blogs. If that were the case, do not use the “Default Google palette” but choose instead any of the “AdSense palettes.” We shall talk about changing the colors later.

You can specify a custom channel to track the performance of these ads. This is particularly useful if you have several blogs and you want to know how well the ads in each blog have performed. Some may want to try out different ad positioning and assign a tracking channel to each of the ad units to monitor the clicks.

6. Colors customization

Once you are done, click “Continue” and you will be shown the Referrals code that you can add to your web site. The code looks something like this:-


The parts in red are the color codes. You can change the color values and assign different colors to the Referral ad border, background (bg), link, text or url. You may refer to the list of color codes and values or look at your template to find out what colors have been used for your Blog.

7. Placement of code

To insert the code into the Blog, go to Template -> Page Elements -> Add a Page Element either in your sidebar or post body area, and select HTML/JavaScript. Copy and paste the entire JavaScript code and save.

If you would like to have AdSense Referrals appear in every individual post, between your post title and post body, or between your post body and post footer, you may follow this guide AdSense Code in Blogger Post Body, parse the code and place it into the appropriate part of your template.

Under the current rules, you can place up to three AdSense Referral units and three standard AdSense for content units on a single webpage. Therefore, if you have placed the AdSense Referral code into your template, and there are five posts in your page, the ads will only be shown in the first three posts.


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Thursday, July 3, 2008

Clear Google Search History to Maintain Your Privacy


One of the most common questions I see about Google is “How do I clear my search history from the Google search box?”


What’s everybody guilty of :)? If you’re one of the many it seems that have search terms you’d prefer to hide from other users of your computer, or feel the need to protect your privacy for bigger reasons, this article is for you. When you key into either the Google home page search box, the Google Toolbar search box or the Firefox Googlebar extension, the the search terms you keyed are stored unless disabled. Then, on subsequent uses of the search box, it suggests what it is you might want to search for by showing a drop down list filled with previously keyed search terms whose initial characters match what you are keying. For example, if you in the past searched for “hot pictures” and your spouse, kids or boss sit down and start to key in “hot tamales,” the words “hot pictures” will be in the drop down box as a suggestion for them. If this situation doesn’t thrill you, you need to tell the browser, and Google Toolbar or Firefox Googlebar to cut it out!

Deleting search history from the Google home page search box

In Internet Explorer

The search history that displays in the search box on the Google homepage is stored by your browser, not by Google. You can clear the history or disable this feature entirely by following these steps:

  1. Go to the “Tools” menu
  2. Select “Internet Options”
  3. Select the “Content” tab
  4. Within the “Personal Information” area, select “AutoComplete”
    • To clear the current history, click on “Clear Forms”
    • To disable this feature entirely, uncheck the “Forms” box

You can also delete individual entries from your search history by using the Down arrow key to highlight a previous search and then pressing the Delete key.

In Firefox

As with Internet Explorer, you can also clear the search history or disable the feature in Firefox.

  1. Go to the “Tools” menu
  2. Select “Options”
  3. Select the “Privacy” tab
  4. Within the “Saved Form Information” area:
    • To clear the current history, click on “Clear”
    • To disable this feature entirely, uncheck the “Save information I enter in web page forms and the search bar”

Another way to very quickly clear the search history is to place your cursor in the search box, right click and select “clear search history.” This is faster for on-the-fly clearing.

You can also delete individual entries from your search history by using the Down arrow key to highlight a previous search and then pressing the Shift-Delete key.

Deleting search history from the Google Toolbar

The Google Toolbar for Internet Explorer also retains the search history if you let it. Clearing the current search history or disabling the feature in the browser does not affect the Google Toolbar. You have to do it in the Toolbar separately.

To completely disable your Toolbar’s search history

  1. Select the “Options” button on the Toolbar
  2. Un-check the box next to “Drop-down search history”

To simply clear the current search history:

  1. Click the Google logo to access the drop-down menu
  2. Select the “Clear Search History” option

Deleting search history from the Googlebar Firefox extension

The Google Toolbar has not yet been written for Firefox, but there is an extension called Googlebar that provides a similar function. It also retains the search history. The difference is that it does not automatically place everything in a drop down list for the user to see. But, it is there to view with the click of a check mark at the right of the search box.

To completely disable Googlebar’s search history:

  1. Click on the Googlebar logo at the left side of the bar
  2. Select “Googlebar Options”
  3. Select the Miscellaneous tab
  4. In the “Save History” section, uncheck “Preserve the search history across browser sessions”

To simply clear the current search history:

  1. Click the Googlebar logo
  2. Select the “Clear Search History” option

How Many Posts Should You Show On Your Blog’s Front Page?


It’s not a topic that I’ve written about specifically before so let me write on that topic now for you and open it up for some discussion (looking forward to seeing what others think).

I’ve never put a lot of thought into the number of posts on a blog’s front page before and think that it probably varies a little from blog to blog.

There are two main factors that I like to achieve on a blog’s front page:

1. Highlighting a variety of posts - my personal preference is to have more than one or two posts on the front page so that when new readers come to it they are more likely to find something that interests them to read.

While blogs with just one post on the front page are definitely ‘cleaner’ and can be quite visually pleasing I worry a little that they miss out on connecting with readers who come and don’t find that one post to connect with them.

2. Not too much clutter and length - I find this hard to achieve and it’s a balancing act with point #1 - but I don’t like to have my front page as being too long or too overwhelming.

As a result I try to use ‘excerpts’ on my front page - giving readers the title and a taste (a paragraph or two) of each article and the option to click a link to read more.

While I know some bloggers don’t like these excerpts/extended entries (some believe blogger do it to increase page views) I do it simply so I can highlight more posts on the front page and shorten the length of the overall page.

Another option is to use larger segments of your posts in ‘feature posts’ and to show shorter excerpts from other posts (or even just titles).
It’s a Balancing Act

As with many aspects of blogging - it’s something that you need to balance. Some blogs lend themselves more to featuring full posts on front pages, others can get away with excerpts more. Some blogs have 20-30 posts on the front page while others just have one.

I guess it’s partly personal preference and partly working out what works with your topic and readership.
What’s Your Preference?

How many posts do you have on the front page of your blog?

Do you use excerpts or full posts on the front page?

Why have you made the decision as you have?

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Wednesday, July 2, 2008

7. Develop Several Pages Focused on Particular Keywords.,8

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Search Engine Optimization (SEO) specialists no longer recommend using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop several webpages on your site, each of which is focused on a different keyword or keyphrase. For example, instead of listing all your services on a single webpage, try developing a separate webpage for each. These pages will rank higher for their keywords since they contain targeted rather than general content. You can't fully optimize all the webpages in your site, but these focused-content webpages you'll want to spend lots of time tweaking to improve their rank.

8. Submit Your Webpage URL to Search Engines. Next, submit your homepage URL to the important Web search engines that robotically index the Web. Look for a link on the search engine for "Add Your URL." In the US, the most used search engines are: Google, Yahoo, MSN, AOL Search, and Ask.com. Some of these feed search content to the other main search engines and portal sites. For Europe and other areas you'll want to submit to regional search engines. It's a waste of money to pay someone to submit your site to hundreds of search engines. Avoid registering with FFA (Free For All pages) and other link farms. They don't work well, bring you lots of spam e-mails, and could cause you to be penalized by the search engines. We'll talk about submitting to directories under "Linking Strategies" below. If your page is already indexed by a search engine, don't re-submit it unless you've made significant changes; the search engine spider will come back and revisit it soon anyway.

Sunday, June 29, 2008

6. Make Your Navigation System Search Engine Friendly.


Some webmasters use frames, but frames can cause serious problems with search engines. Even if search engines can find your content pages, they could be missing the key navigation to help visitors get to the rest of your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don't read JavaScript and Flash. Supplement them with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. A site map with links to all your pages can help, too. If your site isn't getting indexed fully, make sure you submit a Google Sitemap following directions on Google's site (www.google.com/webmasters/sitemaps/login). Greg Tarrant's Google Sitemap Generator and Editor (www.sitemapdoc.com) is a free tool to build these. Be aware that some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages. You can sometimes recognize them by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes stop at the question mark and refuse to go farther. If you find the search engines aren't indexing your interior pages, you might consider URL rewriting, a site map, and targeted content pages (see below). Commercial solutions include Bruce Clay's Dynamic Site Mapping (www.bruceclay.com/web_dsm.htm) and YourAmigo.com's SpiderLinker (www.youramigo.com)

5. Use Keywords in Hyperlinks.


Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as blue-widget.htm -- another clue for the search engine.

Saturday, June 28, 2008

Pay-Per-Click Advertising: Alternative PPC Venues

Three in particular may be especially useful

In the world of pay-per-click advertising, there are three well-known players: Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. However, there are several other interesting pay-per-click sites you may not be familiar with, which you might find useful.

Clickriver

Clickriver.com is owned and operated by Amazon.com. All ads are circulated on Amazon, and advertisers running ads through Clickriver are therefore able to reach an audience that is looking to shop online.

The pay-per-click interface is very intuitive and should seem familiar to anybody using Google, Yahoo! or MSN. Additionally, you have complete budget flexibility and easy-to-understand reporting, but no internal conversion tracking is provided (you’ll need to use a third-party solution to track results, such as Google Analytics). Clickriver could be an interesting test for your ecommerce website. No set up fee is required to sign up.

Business.com

Don’t let the name throw you off. It seems as if Business.com would be strictly for business owners, but it has attracted thousands of consumers looking for businesses that sell products or offer services. Additionally, Business.com has recently rolled out an interesting filter search that allows an advertiser to deliver ads to the users looking for specific products.

Its interface is based on categories and keywords, making the initial set up a bit tricky. And it doesn’t provide any internal conversion tracking, but does offer very flexible budget controls (daily budget cap, monthly budget cap, total budget cap). This could be an interesting test for service-based businesses.

Facebook

The famous social network has recently released its own pay-per-click program with cost-per-click and cost-per-impression pricing structures. The beauty of advertising on a social network is being able to select specific target demographics. If you have no idea who your target demographics are, you can use Facebook to figure out an audience that is most likely to click on your ads.

Facebook’s interface is intuitive and easy to understand. Reporting includes demographic data, clicks, ad performance and trends. No internal conversion tracking is available. It could be a great traffic channel for an ecommerce business.

Google Tests the New iGoogle



Announced in April, the new version of iGoogle that brings social applications is tested in a small number of randomly selected Google accounts.

The new iGoogle places the tabs on the left-hand side of the page and you can expand the tabs to see the list of gadgets and status information, like the number of unread Gmail messages. There's a new chat feature borrowed from Gmail that lets you chat with your contacts while visiting iGoogle - that means iGoogle gets a sense of presence because you'll know when your contacts are online. Since the chat feature will be enabled by default, it's obvious that Google will be able to add options for sharing items and discussing posts with the contacts that are online.

iGoogle also adds a list of updates from your contacts similar to Facebook's newsfeed: you can see stories shared by your contacts in Google Reader, recent photos uploaded to Picasa Web Albums, Google Talk status messages, shared iGoogle themes and gadgets.



Another change is that gadgets have an expanded interface, called canvas view. Gadgets authors will take advantage of this to display more information and make their gadgets more interactive, while your feeds can be read in a Google Reader-like interface. In the future, iGoogle will support OpenSocial applications and the transformation to a social site will be complete.

Google announced that the canvas view will be rolled out to a small percentage of users this month and to more users in July, while the OpenSocial applications "will not work in production until later this summer".

Tuesday, June 24, 2008

5. Use Keywords in Hyperlinks.


Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as blue-widget.htm -- another clue for the search engine.

6. Make Your Navigation System Search Engine Friendly. Some webmasters use frames, but frames can cause serious problems with search engines. Even if search engines can find your content pages, they could be missing the key navigation to help visitors get to the rest of your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don't read JavaScript and Flash. Supplement them with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. A site map with links to all your pages can help, too. If your site isn't getting indexed fully, make sure you submit a Google Sitemap following directions on Google's site (www.google.com/webmasters/sitemaps/login). Greg Tarrant's Google Sitemap Generator and Editor (www.sitemapdoc.com) is a free tool to build these. Be aware that some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages. You can sometimes recognize them by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes stop at the question mark and refuse to go farther. If you find the search engines aren't indexing your interior pages, you might consider URL rewriting, a site map, and targeted content pages (see below). Commercial solutions include Bruce Clay's Dynamic Site Mapping (www.bruceclay.com/web_dsm.htm) and YourAmigo.com's SpiderLinker (www.youramigo.com)

7. Develop Several Pages Focused on Particular Keywords. Search Engine Optimization (SEO) specialists no longer recommend using external doorway or gateway pages, since nearly duplicate webpages might get you penalized. Rather, develop several webpages on your site, each of which is focused on a different keyword or keyphrase. For example, instead of listing all your services on a single webpage, try developing a separate webpage for each. These pages will rank higher for their keywords since they contain targeted rather than general content. You can't fully optimize all the webpages in your site, but these focused-content webpages you'll want to spend lots of time tweaking to improve their rank.

8. Submit Your Webpage URL to Search Engines. Next, submit your homepage URL to the important Web search engines that robotically index the Web. Look for a link on the search engine for "Add Your URL." In the US, the most used search engines are: Google, Yahoo, MSN, AOL Search, and Ask.com. Some of these feed search content to the other main search engines and portal sites. For Europe and other areas you'll want to submit to regional search engines. It's a waste of money to pay someone to submit your site to hundreds of search engines. Avoid registering with FFA (Free For All pages) and other link farms. They don't work well, bring you lots of spam e-mails, and could cause you to be penalized by the search engines. We'll talk about submitting to directories under "Linking Strategies" below. If your page is already indexed by a search engine, don't re-submit it unless you've made significant changes; the search engine spider will come back and revisit it soon anyway.


9. Fine-tune with Search Engine Optimization. Now fine-tune your focused-content pages (described in point 7), and perhaps your home page, by making minor adjustments to help them rank high. Software such as WebPosition (www.wilsonweb.com/afd/webposition.htm) allows you to check your current ranking and compare your Dr. Wilson's Plain-Spoken Guide to Search Engine Optimizationwebpages against your top keyword competitors. I use it regularly. WebPosition's Page Critic provides analysis of a search engine's preferred statistics for each part of your webpage. You can do this yourself with WebPosition. The best set of SEO tools by far is Bruce Clay's SEOToolSet (www.wilsonweb.com/afd/clay_seotoolset.htm). You can find links to hundreds of articles on search engine strategies in our Research Room (www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mp_Search). If you want more detail, consider purchasing my inexpensive book Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization (http://www.wilsonweb.com/ebooks/seo.htm). Many small and large businesses outsource search engine positioning because of the considerable time investment it requires. If you outline your needs, I can point you the right direction to SEO firms I know and trust (www.wilsonweb.com/recommendations/seo-services.htm).

10. Promote Your Local Business on the Internet. These days many people search for local businesses on the Internet. To make sure they find you include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves. If you can, include place names in the title tag, too. When you seek links to your site (see below), a local business should get links from local businesses with place names in the communities you serve and complementary businesses in your industry nationwide. For more information, see my book How to Promote Your Local Business on the Internet (www.wilsonweb.com/ebooks/local.htm).


Sunday, June 22, 2008

How to suggest a site to the Open Directory

The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge reference library. The directory is hierarchically arranged by subject - from broad to specific. The ODP is maintained by community editors who evaluate sites for inclusion in the directory. They are our experts, and all submissions are subject to editor evaluation.

We care a great deal about the quality of the ODP. We aren't a search engine and pride ourselves on being highly selective. We don't accept all sites, so please don't take it personally should your site not be accepted. Our goal is to make the directory as useful as possible for our users, not to have the directory include all (or even most) of the sites that could possibly be listed or serve as a promotional tool for the entities listed.

To keep the ODP running smoothly and to assist us in exercising our editorial discretion, we have set up policies for submitting sites for our consideration. We may reject, delete, or edit submissions that violate these policies or that we otherwise believe, in our sole discretion, should not be included in the directory. We may also reject, delete, or block other sites that we believe to be associated with a user who has violated these policies.

You should take a few moments to understand these policies and the steps to submit a site before you begin. Failure to understand and follow these instructions generally will result in the rejection of a submission.

Step One

Determine whether a site is appropriate for submission to the ODP:

  • Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs.
  • Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory. Sites with overlapping and repetitive content are not helpful to users of the directory. Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.
  • Do not disguise your submission and submit the same URL more than once.
  • Example: http://www.dmoz.org and http://www.dmoz.org/index.html
  • Do not submit any site with an address that redirects to another address.
  • The Open Directory has a policy against the inclusion of sites with illegal content. Examples of illegal material include child pornography; libel; material that infringes any intellectual property right; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence).
  • Do not submit sites "under construction." Wait until a site is complete before submitting it. Sites that are incomplete, contain "Under Construction" notices, or contain broken graphics or links aren't good candidates for the directory.
  • Submit pornographic sites to the appropriate category under Adult.
  • Submit non-English sites to the appropriate category under World.
  • Don't submit sites consisting largely of affiliate links.
Step Two
Do a quick search in the directory at dmoz.org (the home of the Open Directory) to be sure your site isn't already listed. This saves everyone time.

Step Three
Identify the single best category for your site. The Open Directory has an enormous array of subjects to choose from. You should submit a site to the single most relevant category. Sites submitted to inappropriate or unrelated categories may be rejected or removed.

Note: Some categories do not have "suggest URL" or "update URL" links. These categories don't accept submissions, so you should find a more specific category for your site.

Step Four

Once you've selected the best category for your site, go directly to that category on dmoz.org and then click "suggest URL." Follow the instructions on the submission form carefully. Descriptions of sites should describe the content of the site concisely and accurately. They should not be promotional in nature. Submitting a promotional description rather than an objective, well written description may significantly delay your site from being listed or prevent your site from being listed at all. Auto-submission software is (and always has been) a violation of this procedure. Sites submitted automatically are flagged and deleted after the submission is accepted, without notification to you. Persistent automatic submission may force us to ban you from the dmoz site, so we can provide resources to real human beings.
Procedure After Your Site is Submitted

An ODP editor will review your submission to determine whether to include it in the directory. Depending on factors such as the volume of submissions to the particular category, it may take several weeks or more before your submission is reviewed. Please only submit a URL to the Open Directory once. Again, multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites. Disguising your submission and submitting the same URL more than once is not permitted.

Updating Your Site

If a site has been accepted for inclusion in the directory but you are dissatisfied with how the site is described or titled, you may go to the category where it is listed, and fill out the "update URL" form. If you are dissatisfied with the category in which your site is listed, you may send an e-mail to an editor for the category explaining your disagreement. Be polite and civil -- threatening or abusive behavior will not be tolerated.

If (but only if) you are dissatisfied with the editor's response, you may then use the "Feedback" link at the top of the page to "appeal" the editor's decision. Be specific concerning your disagreement (including why you believe the editor's response is inadequate). Comments made through the feedback link are reviewed by the ODP staff, who will make the final decision. Please do NOT send correspondence to Netscape, as that will only slow down and complicate the process. We take all feedback seriously and give it our thoughtful consideration. But please remember that we must exercise our discretion and make numerous judgment calls as to how to make the ODP as useful as possible -- no matter what decision we make, we may not always satisfy everyone.

Getting Your Site Into Portals and Search Engines Using ODP Data

If your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, Google, Netscape Search, Yahoo Search, and hundreds of other sites. We make updates of the data available weekly, but each partner has their own update schedule.

Saturday, June 21, 2008

Search Read Items in Google Reader

One of the most useful features that is missing in Google Reader is a way to search the items you've read in the past. This is useful, since Google Reader's search results are sorted by date and it may be difficult to find an article published two years ago.

Depending on your preferred view, Google Reader defines read items differently: in the expanded view posts are marked as read when you scroll past them (this can be disabled in the settings), while in the list view you need to expand the posts. If you disable the setting that marks the posts as read automatically in the expanded view or if you use the list view, the read items will be a subset of all the posts from your subscriptions.

To see the list of posts you've read in the past, you can visit this page. But if you want to subscribe to the list, so you can easily search the read posts, these steps could help:

1. Find your user ID.
Copy this code:
javascript:prompt("User ID", _USER_ID);void(0);
Go to Google Reader, paste the code in the address bar and press Enter. You should see a long number that needs to be used later so copy it in a text editor or in your browser's search box.

2. Subscribe to your read items.
The feed for read items has a long address:
http://www.google.com/reader/atom/user/USERID/state/com.google/read
Replace USERID with the number obtained in the previous step and subscribe to the feed in Google Reader (for example, type a and paste the feed's URL).

The built-in feed doesn't have options for renaming or unsubscribing, but all these options are available in Settings > Subscriptions. The default title of the feed is "(Your name)'s read items".

To search your read items, enter your query in the search box, press Tab, type the first letters from the feed's title (by default, the first letter from your name) and press Enter.


(The first screenshot features Colorful List View, a Greasemonkey script that brings some color in Google Reader if you use the list view.)

Related:
Explore your interactions with Google Reader

Update (a day later): You no longer have to subscribe to the read items feed, because Google Reader added "read items" as a restriction in the drop-down:



Friday, June 20, 2008

Google’s sneak attack? Adsense for Facebook

Is Google-the-Goliath sneaking into the Facebook building — via the basement?

Google is actively recruiting third-party developers with applications on Facebook to run Adsense ads within applications pages, VentureBeat has learned.

These aren’t just any old Adsense ads, according to our sources — developers have been inserting plain-vanilla Adsense into Facebook applications since the developer platform launched in May. Now, Google is specifically building this network for advertisers who want to be on Facebook, and will let advertisers run their ads across all Facebook apps that sign up for it.

Facebook has been clear about letting third-party developers sell ads on their own “canvas” pages on the site and keep all the revenue — a loophole that the Google seems to fit through just fine. See sample screenshots of what the Google ads will look like, taken here from Fantasy Stock Exchange and South Park Character Creator (and no, I don’t regularly use either app):



Microsoft has already inked an exclusive deal with Facebook to sell ads on Facebook pages within the US. By selling ads on third-party applications, Google is doing an end-run around this deal.

When it comes to Facebook and social networking, Google is apparently firing on all fronts.

Building relationships with Facebook advertisers also allows Google to test how to successfully monetize third party applications before it introduces its own developer platform. Google is apparently set to make an announcement on November 5 that it will give third party developers access to user data in Orkut, its own social network which is popular in Brazil and India but not in most other countries. To this end, it is also actively recruiting third-party developers on Facebook to develop on Orkut, we are told.

Google is also rumored to be in a three-way competition with Microsoft and Yahoo to sell ads on Facebook’s own pages outside of the US. Like its two competitors, it is also rumored to be trying to buy a chunk of Facebook.

So far, only third-party startups that have launched ad networks for applications on Facebook, including those run by RockYou, VideoEgg, Social Media, Lookery and others. Some of these networks sell contextual text and video ads within an application’s pages. Some even sell ads on popular Facebook applications for less popular applications, so the latter group can try to convince Facebook users to add their application as well. Also of note: We’ve also been hearing rumors that Facebook is working on its own ad network for applications within Facebook.

Whether anyone can make big bucks from third-party applications is another question. We’re hearing from developers that all of these ad networks work about the same. We’re hearing some — those with 50,000 active users or more - are even getting enough to pay for their servers, room and board. That’s enough to avoid taking on funding while you work out your long-term business strategy.


Using the Blogger Ad Code Converter


How can we use ad code or any javascript inside my xml Blogger template? Introducing, the Blogger Ad Code Converter by eBlog Templates. This simple tool will take any block of javascript or html code and replace the characters that Google Blogger ignores with the correct ones. Here’s a real life example. Say I want to put a Google AdSense 468 x 60 banner ad into the header of my blog but there’s no widget to use. You’d have to manually go into AdSense and create a new ad unit to get the code. then you will place the ads.but it won't work.so if you want to know how to convert it please visit hete -the Blogger Ad Code Converter

Wednesday, June 18, 2008

2. Write a Description and Keyword META Tag


The description should be a sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page. If you include keywords that aren't used on the
webpage, you could hurt yourself. Place the Description META Tag at the top of the webpage

Your maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.

When I prepare a webpage, I write the article first, then write a description of the content in that article in a sentence or two, using each of the important keywords and keyphrases included in the article. This goes into the description META tag. Then for the keywords META tag, I strip out the common words, leaving just the meaty words and phrases. The keywords META tag is no longer used for ranking by Google, but it is currently used by Yahoo, so I'm leaving it in. Who knows when more search engines will consider it important again? Every webpage in your site should have a title, and META description tag.

3. Include Your Keywords in Header Tags H1, H2, H3. Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don't expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines -- it won't. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That's a mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)

4. Make Sure Your Keywords Are in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document -- where most people write an introduction to the content of the page. You don't want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don't overdo it. Other places you might consider including keywords would be in ALT tags and perhaps COMMENT tags, though few search engines give these much if any weight.

1. Write a Page Title


Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative.
(It also shows on the blue bar at the top of your web browser.)



Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that's what people will be searching for, don't just use your company name "Acme Ammunition, Inc." use "Silver and Platinum Bullets -- Acme Ammunition, Inc." The words people are most likely to search on should appear first in the title (called "keyword prominence"). Remember, this title is nearly your entire identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.

The Web Marketing Checklist: 32 Ways to Promote Your Website


How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of 32 items you need to consider. Many of these you're probably doing already; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this. While we're not breaking any new ground here, we've tried to summarize some of the most important techniques.

Search Engine Strategies

Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred words on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content on your webpage, so let's begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about.

Online Forms Offer Better Data, More Security, and Less Spam

Unless you are a hermit or have terribly poor Internet manners, you'll want to give your online visitors a way to contact you by e-mail.

The Mailto: Link

The easiest method, of course, is to include a mailto: link on your webpage, such as: "Please contact me if you desire." When your visitor clicks on the hyperlinked words, it pulls up the visitor's e-mail program to send an e-mail. The HTML syntax is relatively simple:

Please contact me if you desire.

By adding the subject after a question mark you can segregate these e-mails by subject line as they are delivered to you.

Please contact me if you desire.

Nearly anyone can add a mailto: link to a webpage. But there are two drawbacks:

  • Spam. The underlying e-mail address is inevitably sucked up by spambots, resulting in an increasing deluge of spam.
  • Incomplete Data. Though you can control the subject line and will retrieve your sender's e-mail address (and perhaps name), you often don't get essential information such as phone number, address, etc. that enables you to provide immediate help.

Online Forms

A step forward is the use of an online form that provides fields for each piece of data you ask for. You can make some fields required, thus providing data consistency and completeness. An old standby is Matt Wright's legendary FormMail program written in Perl (http://www.scriptarchive.com/formmail.html). Matt plugged some serious security holes in 2002, but such programs continue to have two weaknesses:

  • Spam. Though hidden from view, your recipient e-mail address may still accessible by spambots unless the program is custom written.
  • Security. Many generic form programs like FormMail can expose to view the file structure of your server, making it much easier for malicious or thieving hackers to attack your server, find your server password file, download your data, or perhaps even corrupt or destroy your site. Hackers also attempt to insert characters into data fields that will trigger errors that, in turn, expose your web server's file structure.

More Secure Forms

Modern forms are designed for greater security against both spam and hackers.

  • Hidden configuration files. These days most forms hide sensitive data such as recipient e-mail address and file structure in a configuration file that cannot be viewed from a browser interface.
  • Field verification can prevent hackers from entering characters into your fields to provoke errors. Verification is best accomplished "server-side" by your forms program, rather than "client-side" using JavaScript on your visitor's web browser -- which can be bypassed by hackers.
  • JavaScript field verification, however, helps you get more consistent, error-free data from your visitors, avoiding skipped fields, incorrect characters in a field, etc.
  • CAPTCHA applications are a type of graphic challenge-response system. They display a word that (hopefully) can't be read by a hacker's computer, forcing hackers to personally look at each form they fill out. Hackers still pester some, but a CAPTCHA application does cut down on wholesale form spamming.
  • ScanAlert (www.scanalert.com) from McAfee is a paid service that regularly attempts to hack into your website, looking for poorly written programs and older versions of server software, PHP, MySQL, as well as other security problems. Sites that withstand this kind of scrutiny can display the HackerSafe logo, which has been often demonstrated to increase sales 10% to 15%. Without this kind of service, your site is likely to become vulnerable to attack without you even being aware of problems.

Some Helpful Tools

Here are form tools that may prove helpful. As you look for a program for your site: (1) observe how highly it is rated and by how many users, (2) read user reviews, (3) see if an online forum is available for support and user questions, and (4) look for a recent update date, a sign that a program is still under active development.

  • PHP Form Mail Script from Stadtaus.com offers a powerful program that provides form customization within your site, error messages, hidden configuration, attachments, customizable e-mail templates, and a CAPTCHA feature. Free for non-commercial sites, $29 or 19 EUR for a license. Installation service is available, but is relatively simple for those with some basic programming skills. http://stadtaus.com/en/php_scripts/formmail_script/
  • The PHP Resource Index under "Form Processing" lists and provides ratings for more than 150 programs written in PHP. http://php.resourceindex.com/Complete_Scripts/Form_Processing/
  • The CGI Resource Index under "Form Processing" lists and provides ratings for more than 100 programs written in Perl. http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Form_Processing/
  • Stephen Poley, "JavaScript form validation – doing it right," offers sound guidelines, examples, and code for field-by-field JavaScript verification. http://www.xs4all.nl/~sbpoley/webmatters/formval.html
  • Jcap (CAPTCHA Validation JavaScript) by Jonathan Feaster (Archreality, January 10, 2006) is a JavaScript implementation of a CAPTCHA application. It installs with relative ease and works well. It lacks, however, an alternate e-mail address for sight-challenged users.

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